Marketing Analyst

Simon & Schuster, LLC, is looking for a Marketing Analyst to help grow the highly successful Pimsleur language learning subscription business. This role is crucial in driving data-driven marketing strategies and optimizing campaign effectiveness across web and in-app campaigns.

Responsibilities:

The Marketing Analyst will bring analytical expertise and strategic thinking, dissect complex data sets, and provide actionable insights to support the growth of the Pimsleur brand. Key responsibilities include:

• Support the Marketing Team: Collaborate with marketing team members to define test strategies, analyze and interpret web and in-app campaign data, provide insights that influence future testing and strategies to improve acquisition and retention goals.
• Data Analysis: Analyze key performance indicators such as CVR, CPA, ROAS, etc. to evaluate the effectiveness of campaigns and tests.
• Media Mix Modeling: Implement and manage Media Mix Modeling to optimize budget allocation across various marketing channels.
• Multi-Touch Attribution: Develop and maintain multi-touch attribution models to measure the effectiveness of different marketing touchpoints.
• Customer Insights: Analyze customer data to uncover insights that will drive customer acquisition, retention, and engagement strategies.
• Reporting: Create detailed reports and data visualizations to communicate findings and recommendations to stakeholders.
• Data Collection and Management: Gather detailed technical requirements for marketing initiatives.
• Communication with Developers: Effectively communicate requirements to the development team to ensure the data is accurate, clean, and properly organized for analysis.
• Own Data Dictionary: Maintain and update our data dictionary to ensure consistency across platforms and clarity across teams.

Skills Required:

• Experience: 5+ years of experience in a marketing analyst or similar role, preferably within a subscription-based business including web and mobile data.
• Event-Driven Analytics: Expertise in event-driven analytics to gather actionable insights from user interactions and events.
• Technical Skills: Strong proficiency with Google Analytics 4. Experience with a Customer Data Platform (CDP) like Amplitude, and a Mobile Measurement Partner (MMP) like Kochava preferred.
• Data Visualization: Transform complex data into clear, actionable insights through charts, graphs, and dashboards using tools like Looker.
• Analytical Mindset: Strong analytical skills including data structuring, quantitative reasoning, and mathematical analysis to examine and interpret data.
• Communication: Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders.
• Problem-Solving: Strong problem-solving abilities with a proactive approach to identifying opportunities for improvement.
• A/B Testing: Experience with A/B testing tools like Convert or Optimizely to help define which metrics should be measured and ensuring requirements are captured.
• Data Automation: Leverage programming languages (e.g., Python, VBA, etc.) to clean and process large datasets, and conduct advanced analysis.
• Education: Bachelor’s degree in Data Science, Marketing, Business, or a related quantitative field.