Marketing Analyst

1230 Ave of the Americas, New York, NY 10036, USA ● Concord, MA, USA Req #322
27 September 2024

 

Simon & Schuster, LLC, is looking for a Marketing Analyst to help grow the highly successful Pimsleur language learning subscription business. This role is crucial in driving data-driven marketing strategies and optimizing campaign effectiveness across web and in-app campaigns.

 

Responsibilities:

The Marketing Analyst will bring analytical expertise and strategic thinking, dissect complex data sets, and provide actionable insights to support the growth of the Pimsleur brand. Key responsibilities include:

  • Support the Marketing Team: Collaborate with marketing team members to define test strategies, analyze and interpret web and in-app campaign data, provide insights that influence future testing and strategies to improve acquisition and retention goals.
  • Data Analysis: Analyze key performance indicators such as CVR, CPA, ROAS, etc. to evaluate the effectiveness of campaigns and tests.
  • Media Mix Modeling: Implement and manage Media Mix Modeling to optimize budget allocation across various marketing channels.
  • Multi-Touch Attribution: Develop and maintain multi-touch attribution models to measure the effectiveness of different marketing touchpoints.
  • Customer Insights: Analyze customer data to uncover insights that will drive customer acquisition, retention, and engagement strategies.
  • Reporting: Create detailed reports and data visualizations to communicate findings and recommendations to stakeholders.
  • Data Collection and Management: Gather detailed technical requirements for marketing initiatives.
  • Communication with Developers: Effectively communicate requirements to the development team to ensure the data is accurate, clean, and properly organized for analysis.
  • Own Data Dictionary: Maintain and update our data dictionary to ensure consistency across platforms and clarity across teams.

 

Skills Required:

  • Experience: 5+ years of experience in a marketing analyst or similar role, preferably within a subscription-based business including web and mobile data.
  • Event-Driven Analytics: Expertise in event-driven analytics to gather actionable insights from user interactions and events.
  • Technical Skills: Strong proficiency with Google Analytics 4. Experience with a Customer Data Platform (CDP) like Amplitude, and a Mobile Measurement Partner (MMP) like Kochava preferred.
  • Data Visualization: Transform complex data into clear, actionable insights through charts, graphs, and dashboards using tools like Looker.
  • Analytical Mindset: Strong analytical skills including data structuring, quantitative reasoning, and mathematical analysis to examine and interpret data.
  • Communication: Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders.
  • Problem-Solving: Strong problem-solving abilities with a proactive approach to identifying opportunities for improvement.
  • A/B Testing: Experience with A/B testing tools like Convert or Optimizely to help define which metrics should be measured and ensuring requirements are captured.
  • Data Automation: Leverage programming languages (e.g., Python, VBA, etc.) to clean and process large datasets, and conduct advanced analysis.
  • Education: Bachelor’s degree in Data Science, Marketing, Business, or a related quantitative field.

 

Other details

  • Job Family Marketing
  • Job Function Market Research Analyst
  • Pay Type Salary
  • Min Hiring Rate £80,000.00
  • Max Hiring Rate £90,000.00
Location on Google Maps
  • 1230 Ave of the Americas, New York, NY 10036, USA
  • Concord, MA, USA