EVP Strategy & Marketing Development

Summary:

This position will be accountable for creating and executing the go-to-market strategy for strategic initiatives and Landstar service offerings, including the customer value propositions. It will also create and implement marketing strategies designed to improve Landstar customer, agent, and capacity market share.

Essential Responsibilities:

• Define addressable customer end markets, Landstar’s current share, set growth targets and track impact of efforts to grow share
• Create agent and capacity value propositions to supporting recruiting efforts
• Develop intelligence to identify and grow strategic industries, accounts, prospective agents, prospective BCO’s and support corporate strategic initiatives
• Engage with agents, agent development, corporate sales, field sales, and capacity development to implement go to market strategies
• Oversee analytics, data-driven insights, and develop KPI’s to track and measure the effectiveness of strategic efforts
• Oversee marketing and lead generation efforts used to attract agents, capacity, and customers
• Provide corporate insight into industry intelligence and macro-economic factors that impact overall strategy
• Other duties as assigned

Required Minimum Experience and Education:

• Bachelor’s degree in business or related field
• Ten of transportation industry experience

Preferred Experience and Education:

•  Masters’ degree

Knowledge, Skills, and Abilities:

• Deep understanding of the transportation industry, related services, and competitive landscape.
• Highly skilled in the disciplines of marketing, sales, and strategy.
• Demonstrated ability to develop and execute strategic plans and go to market strategies related to the transportation and logistics industry.