Marketing Associate

SUMMARY 

Responsible for implementing, coordinating, and tracking marketing strategies and schedules to promote continued growth and profitability while increasing member participation. 

ESSENTIAL DUTIES AND RESPONSIBILITIES  

•    Coordinate and implement marketing efforts via direct mail solicitations, email communications, and social media.

•    Coordinate mailing of advertising material to client offices and convention sites.

•    Assist with inventory management of marketing material.

•    Build and maintain cross-sell and upsell functionality across several product lines.

•    Build and maintain positive, productive, and professional ongoing relationships with the client, insurance carriers, and all other internal and external partners.

•    Provide ongoing tracking of marketing campaigns and results.

•    Review, maintain, and revise marketing material to ensure the accuracy of content, including text, rates, benefit descriptions, and legal compliance.

•    Participate in meetings, projects, and business planning.

•    Provide results and input and perform special projects in support of and as assigned by management.

•    Perform essential website maintenance

•    Participate in periodic calls with clients, carriers, business associates, and material fulfillment vendors.

•    Set up a booth, promote our brand, and solicit new business at various conventions throughout the year. 

•    Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information)

•    Other duties as assigned.

•    Performs all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates.

•    Performs other duties as assigned.

QUALIFICATIONS 

EDUCATION / EXPERIENCE 

Bachelor's Degree or equivalent combination of education and experience

Two (2) or more years of related work experience in insurance, marketing, healthcare administration, or a related field

Valid insurance license or requirement to obtain within 90 days of employment

Sales and/or communications experience

SKILLS

Excellent verbal and written communication skills

Strong problem-solving and time-management skills

Effective presentation, planning, organizational, and analytical skills

Ability and motivation to work independently

Ability to interface with executives – internal and external

Proficient in Microsoft Office Suite