Marketing - Product Manager

1. Product Strategy

• Collaborate with leadership to develop a product vision and roadmap that aligns with company goals, customer needs, and market opportunities.
• Conduct competitive analysis, gather market insights, and monitor industry trends to identify product opportunities and shape strategic initiatives.
• Prioritize product features, enhancements, and initiatives based on customer impact, business goals, and resource availability, ensuring alignment with cross-functional teams.

2. Product Development

• Lead the end-to-end product development process, from concept to launch, for new features and products within our Food-as-a-Service offerings.
• Define product requirements, create user stories, and develop detailed specifications that capture customer needs, usability, and functionality.
• Partner closely with the Product and Operations teams to ensure seamless development, testing, and deployment of new products and features.
• Oversee lifecycle management for existing products, including ongoing improvements, quality assurance, and product iteration based on user feedback and performance data.

3. Customer-Centric Focus

• Act as the voice of the customer, conducting regular user research, customer interviews, and surveys to capture insights and pain points.
• Grow existing customer personas, journey maps, and usage patterns to inform product decisions and improve user experience as the company evolves.
• Collaborate with the Marketing and Creative team to create intuitive, engaging, and accessible user interfaces and experiences.

4. Internal/External Stakeholder Management

• Work cross-functionally with Marketing, Sales, Customer Success, and Operations to ensure alignment on product goals, launch timelines, and customer communication.
• Lead cross-functional meetings to provide project updates, gather feedback, and ensure clear communication across departments.
• Where applicable, engage with external vendors and partners to support product initiatives, collaborating on integrations, service improvements, and customer solutions.

5. Data-Driven Decision Making to Optimize Performance

• Set and track product KPIs, including customer acquisition, engagement, retention, and satisfaction metrics, to evaluate product performance and identify improvement areas.
• Use data analytics tools to analyze user behavior, gather insights, and validate hypotheses, enhancing product effectiveness and impact.
• Conduct A/B testing, feature experiments, and usability tests to continuously refine and optimize product performance.

Education and Experience

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field; an MBA or advanced degree is a plus.
• 3-5 years of product management experience, ideally in a high-growth or start-up environment.
• Prior experience in the food industry, subscription models, or consumer products is preferred but not required.

Skills

• Product Strategy: Ability to develop a clear product strategy and vision aligned with customer needs and business goals.
• Analytical Skills: Strong analytical mindset with experience using data to inform product decisions; proficiency with analytics tools like Google Analytics, Mixpanel, or similar.
• Customer-Focused: Deep empathy for customers with a strong drive to understand and address their needs.
• Technical Fluency: Familiarity with the technical aspects of product development, enabling effective collaboration with Engineering.
• Project Management: Proven ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
• Communication: Strong written and verbal communication skills, with the ability to translate complex ideas into clear and actionable insights for cross-functional teams.
• Collaboration: A proactive team player who thrives in a collaborative environment, building strong relationships across departments.

• Competitive Salary and Bonus: Compensation aligned with experience and market standards.
• Benefits Package: Comprehensive health, dental, and vision insurance, retirement plans, and wellness resources.
• Professional Development: Access to training, mentorship, and networking opportunities.
• Inclusive Culture: A supportive, mission-driven environment where diverse perspectives are valued.
• Flexible Work Options: We offer remote and hybrid work options to support work-life balance.