Marketing - Product Manager
The salary range for this position is $86,800 - $138,400 annually.
FreshRealm is currently in a high-growth state, and our culture of ACTIONS drives our team members forward to maximize their potential. We are a team of hardworking, passionate leaders who persevere through challenges, collaborate with one another to problem solve and achieve desired outcomes, and work to bring out the best in our employees as we service our customers. At FreshRealm, we welcome individuals from all backgrounds and abilities to apply and make employment decisions based on merit.
As we continue to expand, we're seeking driven and talented individuals who are excited about reimagining the future of fresh food with innovative solutions and meaningful customer engagement. We're looking for a talented and passionate Product Manager to join our team and play a key role in shaping and scaling our offerings across the U.S. market. As a Product Manager, you will be at the heart of product development and strategy, working cross-functionally to deliver innovative solutions that elevate our mission and meet customer needs and business goals, while delivering value to the market. You’ll play a critical role in developing new features, optimizing existing products, and ensuring seamless collaboration across departments to drive growth. If you thrive in a dynamic, data-driven environment and are passionate about products that make a difference, we’d love to meet you!
1. Product Strategy
- Collaborate with leadership to develop a product vision and roadmap that aligns with company goals, customer needs, and market opportunities.
- Conduct competitive analysis, gather market insights, and monitor industry trends to identify product opportunities and shape strategic initiatives.
- Prioritize product features, enhancements, and initiatives based on customer impact, business goals, and resource availability, ensuring alignment with cross-functional teams.
2. Product Development
- Lead the end-to-end product development process, from concept to launch, for new features and products within our Food-as-a-Service offerings.
- Define product requirements, create user stories, and develop detailed specifications that capture customer needs, usability, and functionality.
- Partner closely with the Product and Operations teams to ensure seamless development, testing, and deployment of new products and features.
- Oversee lifecycle management for existing products, including ongoing improvements, quality assurance, and product iteration based on user feedback and performance data.
3. Customer-Centric Focus
- Act as the voice of the customer, conducting regular user research, customer interviews, and surveys to capture insights and pain points.
- Grow existing customer personas, journey maps, and usage patterns to inform product decisions and improve user experience as the company evolves.
- Collaborate with the Marketing and Creative team to create intuitive, engaging, and accessible user interfaces and experiences.
4. Internal/External Stakeholder Management
- Work cross-functionally with Marketing, Sales, Customer Success, and Operations to ensure alignment on product goals, launch timelines, and customer communication.
- Lead cross-functional meetings to provide project updates, gather feedback, and ensure clear communication across departments.
- Where applicable, engage with external vendors and partners to support product initiatives, collaborating on integrations, service improvements, and customer solutions.
5. Data-Driven Decision Making to Optimize Performance
- Set and track product KPIs, including customer acquisition, engagement, retention, and satisfaction metrics, to evaluate product performance and identify improvement areas.
- Use data analytics tools to analyze user behavior, gather insights, and validate hypotheses, enhancing product effectiveness and impact.
- Conduct A/B testing, feature experiments, and usability tests to continuously refine and optimize product performance.
Education and Experience
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field; an MBA or advanced degree is a plus.
- 3-5 years of product management experience, ideally in a high-growth or start-up environment.
- Prior experience in the food industry, subscription models, or consumer products is preferred but not required.
Skills
- Product Strategy: Ability to develop a clear product strategy and vision aligned with customer needs and business goals.
- Analytical Skills: Strong analytical mindset with experience using data to inform product decisions; proficiency with analytics tools like Google Analytics, Mixpanel, or similar.
- Customer-Focused: Deep empathy for customers with a strong drive to understand and address their needs.
- Technical Fluency: Familiarity with the technical aspects of product development, enabling effective collaboration with Engineering.
- Project Management: Proven ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Communication: Strong written and verbal communication skills, with the ability to translate complex ideas into clear and actionable insights for cross-functional teams.
- Collaboration: A proactive team player who thrives in a collaborative environment, building strong relationships across departments.
- Competitive Salary and Bonus: Compensation aligned with experience and market standards.
- Benefits Package: Comprehensive health, dental, and vision insurance, retirement plans, and wellness resources.
- Professional Development: Access to training, mentorship, and networking opportunities.
- Inclusive Culture: A supportive, mission-driven environment where diverse perspectives are valued.
- Flexible Work Options: We offer remote and hybrid work options to support work-life balance.
Our Values at Work
We believe that ACTIONS speak louder than words and our company values align to those ACTIONS.
In Our Daily Work, This Looks Like
- ACCOUNTABILITY: Set clear objectives and prioritize your tasks Hold yourself and your teams accountable for meeting deadlines Learn from your mistakes and use it as a learning opportunity to improve next time
- CHALLENGE WITH CURIOSITY: We challenge and engage with each other through curiosity and a drive to innovate and transform. This encourages us to learn from one another, be open-minded to other perspectives and possibilities, and continuously improve and problem-solve with intensity. We persevere through challenges, observe patterns, and pay attention to the details to make connections others may overlook, allowing us to exceed expectations.
- TRANSPARENCY & HONESTY: Maintain open and consistent communication. Admit mistakes and take ownership Document decisions to help avoid misunderstandings
- INNOVATION: Work with the end-user in mind and create solutions that will add value Question existing norms, assumptions, and best practices Experiment and take calculated, data-driven risks
- OBJECTIVITY: Utilize data and make data-driven decisions at every opportunity
- NIMBLENESS: Utilize time management to help stay focused and on task with urgency es and adjust accordingly Delegate and trust others to handle specific responsibilities with resources and support
- SUCCESS THROUGH OUR CUSTOMERS: Know your audience and the type of work they expect to receive as the end-result of a project, initiative, or task Seek feedback at different stages to ensure you’re on the right track foster collaboration among cross-functional teams to ensure you’re providing the best experience and service to our consumers
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
We are an Equal Opportunity Employer.
Other details
- Job Family *Corporate
- Job Function Manager
- Pay Type Salary