Web Merchandiser Virtual

At David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the wedding dress that matches her personal style—or the career that’s a perfect fit.   We’re looking for leaders with diverse backgrounds and fresh ideas to help create a uniquely personal retail experience.

Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

We Make Dreams Happen!

Purpose:

The Web Merchandiser in partnership with their Merchandising category lead and Director of Site Merchandising, takes ownership for their assigned category online customer experience. They develop a deep expertise of the David’s Bridal brand, their consumers, and their products to present a compelling story online to maximize revenue. The Web Merchandiser, along with their manager, is responsible for delivering the annual sales and margin plans. They develop business strategies, leveraging web analytics to optimize division KPIs. The Web Merchandiser works cross functionally as the critical link between merchandising, planning, digital marketing, traditional marketing and web operations by translating their categories into the online experience.

Essential Functions:

• Analyze current trends and identify opportunities to support achievement of merchandising strategies by category of business, and use this knowledge to properly assort, merchandise and market products online to increase conversion and sales dollar volume to meet all financial plans.
• Drive product performance through the effective use of site/product analytics, web KPIs, customer feedback and other digital merchandising tools. Analyze, recommend, and implement improvements related to categorization, seasonal collections, on-site search, product recommendations, A/B testing, average order size, abandon cart, and category conversion. Partner with Customer Intelligence, Planning, Analytics, and/or Merchandising teams for conversion improvement initiatives.
• Partner with cross-functional teams to create inspiring and engaging product content, making strategic recommendations for product pages, home page placements, product category landing pages, e-spots, email, etc..
• Perform market analysis, audit competitive websites, and analyze sales trends to keep abreast of current trends in product and eCommerce technology. Present findings to cross-functional partners.
• Partner with Buying and Digital Marketing teams to synergize messaging, identify feature products, and work with Analytics Team to optimize search-related traffic.
• Identify “online-only” and “store +more” product opportunities and communicate to Buying and Planning teams to capture broader customer base and increase sales volume.

Qualifications – Knowledge, Skills & Abilities (required or preferred):

• Education: Bachelor’s Degree or equivalent work experience required.

Required Skills & Abilities:

• Proficient in web analytics tools, such as Google Analytics, Omniture/Adobe Site Catalyst, or Coremetrics,
• Knowledge of Micro-strategy a plus
• Working knowledge of Websphere Commerce, AEM and Magento tools a plus.

Other Requirements:

• Bring a customer centric mentality to help identify user experience opportunities and provide recommendations on how best to make improvements.

Physical Requirements:

• Ability to communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Team Member Discount After First Pay Period
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Sick Days & Holidays
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.  
 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.6200 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted with a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is not typical for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate