Web Merchandiser Virtual

Purpose:

The Web Merchandiser in partnership with their Merchandising category lead and Director of Site Merchandising, takes ownership for their assigned category online customer experience. They develop a deep expertise of the David’s Bridal brand, their consumers, and their products to present a compelling story online to maximize revenue. The Web Merchandiser, along with their manager, is responsible for delivering the annual sales and margin plans. They develop business strategies, leveraging web analytics to optimize division KPIs. The Web Merchandiser works cross functionally as the critical link between merchandising, planning, digital marketing, traditional marketing and web operations by translating their categories into the online experience.

Essential Functions:

• Analyze current trends and identify opportunities to support achievement of merchandising strategies by category of business, and use this knowledge to properly assort, merchandise and market products online to increase conversion and sales dollar volume to meet all financial plans.
• Drive product performance through the effective use of site/product analytics, web KPIs, customer feedback and other digital merchandising tools. Analyze, recommend, and implement improvements related to categorization, seasonal collections, on-site search, product recommendations, A/B testing, average order size, abandon cart, and category conversion. Partner with Customer Intelligence, Planning, Analytics, and/or Merchandising teams for conversion improvement initiatives.
• Partner with cross-functional teams to create inspiring and engaging product content, making strategic recommendations for product pages, home page placements, product category landing pages, e-spots, email, etc..
• Perform market analysis, audit competitive websites, and analyze sales trends to keep abreast of current trends in product and eCommerce technology. Present findings to cross-functional partners.
• Partner with Buying and Digital Marketing teams to synergize messaging, identify feature products, and work with Analytics Team to optimize search-related traffic.
• Identify “online-only” and “store +more” product opportunities and communicate to Buying and Planning teams to capture broader customer base and increase sales volume.

Qualifications – Knowledge, Skills & Abilities (required or preferred):

• Education: Bachelor’s Degree or equivalent work experience required.

Required Skills & Abilities:

• Proficient in web analytics tools, such as Google Analytics, Omniture/Adobe Site Catalyst, or Coremetrics,
• Knowledge of Micro-strategy a plus
• Working knowledge of Websphere Commerce, AEM and Magento tools a plus.

Other Requirements:

• Bring a customer centric mentality to help identify user experience opportunities and provide recommendations on how best to make improvements.

Physical Requirements:

• Ability to communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology