Public Relations + Social Media Intern

Start date will be in January. Typical schedule will be Monday-Friday, 9:00am - 5:30pm but must have a flexible schedule for nights, weekends and holidays.

PURPOSE: The Social Media and PR Intern will be part of a team that acts as a digital concierge for Mall of America through social and online channels, as well as in person, by delivering Mall guests with social media content and answers to questions, solutions to challenges and a friendly, enthusiastic attitude. The Social Media and PR Intern will assist in disseminating key messages, following social media channels and making suggestions on content to promote Mall of America as the premier retail and entertainment complex.

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Monitor and assist with responding to and engaging across social media channels.
• Make suggestion and assist with MOA social media content creation including copywriting, photography, and video.
• Monitor pop culture, competitor, influencer, industry, and media trends that impact Mall of America. 
• Assist with carrying out community management activities: respond to customer questions, concerns and feedback, remove comments and spam that violate our community page guidelines, report conversations and feedback to appropriate Mall departments.
• Research, and assist with writing, and coordinating distribution of MOA media materials including media advisories and press releases.
• Assist in responding to day-to-day media requests and photo requests, along with helping media crews onsite.
• Help with efforts to gain media stories/placement for events and new and coming tenants/attractions and restaurants.
• Reflect MOA voice and tone in all communications.
• Additional duties as assigned.

PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:

• Must be at least 18 years of age with high school diploma or equivalent.
• Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or        Liberal Arts.
• Strong guest service and customer-focused mindset.
• Strong knowledge of social media platforms channels including, but not limited to Facebook, TikTok        Instagram, X, Snapchat, YouTube etc.
• Knowledge of using social media tools for business.
• Flexibility in schedule.
• Strong computer skills include working knowledge of MS Office Suite
• Interest in emerging technology platforms.
• Excellent verbal and written communication skills. 

• Assertive with a “can do” attitude and able to work independently as well as be a team player.

PHYSICAL JOB REQUIREMENTS:

• Sitting – Occasionally 
• Walking – Frequently
• Standing + moving - Frequently
• Perform repetitive motion using keyboard/phone - Frequently
• Reach at or below shoulder level - Frequently
• Stoop and squat - Occasionally
• Lifting/carry up to 20 pounds – Occasionally
• Kneel and bend - Occasionally
• Reach at or above shoulder level – Occasionally