Sales And Technical Instructor

Sales & Technical Instructor

Job Title:                         Sales & Technical Instructor

Department:                 Corporate Training Center

Location:                        Corporate Training Center, Irving Texas

Reports To:                    Training Director

Position Summary

The Sales & Technical Instructor plays a crucial role within the Training Department, responsible for educating executives, category managers, and inside/outside sales teams at our customers, as well as counter personnel at store level and, to some extent, technicians. Additionally, this role collaborates with internal teams—including marketing, engineering, and product management—to provide insights on product enhancements, market coverage, growth opportunities, and customer needs.

Key Responsibilities:

Classroom Instruction

• Develop and deliver sales-oriented classroom training on:
• Vehicle Control and Climate Control product categories
• Service and technical issues
• Features and benefits of SMP products, including competitor comparisons
• Selling and presentation skills
• Create and manage classroom props, displays, and handouts to support training programs.
• Lead classroom and workshop sessions for SMP sales teams and customer sales personnel.
• Design and facilitate advanced hands-on training for technicians at both the training center and off-site locations.

Sales Force Support

• Develop customer-focused training materials, including TM Clinics and Counterperson Programs.
• Provide technical guidance on SMP products and automotive systems.
• Conduct online training sessions for sales teams and customer groups.
• Lead week-long onboarding training sessions for new sales hires.

Professional Training Support

• Conduct virtual training sessions from the studio.
• Assist in developing training content and conducting needs assessments.
• Deliver in-person Pro Training classes for technicians in the Dallas-Fort Worth area.
• Support remote technical training sessions as needed.

Customer Training & Support

• Develop training materials and conduct sessions for installer customers focused on Climate Control and Vehicle Control products.
• Perform training needs assessments and surveys to refine curriculum for SMP and customer sales teams.
• Provide technical support and solutions for automotive repair challenges.

Additional Responsibilities

• Support the Vehicle Test Center with product research, vehicle testing, and driving when required.
• Assist the technical support team with incoming calls as needed.
• Participate in video production, including on-screen roles and editing.
• Review and maintain Training Center resources, including tools and vehicles.

Qualifications & Requirements:

• 5+ years of experience in sales or product marketing, with at least 2 years in a customer-facing role.
• Bachelor's degree in business or marketing preferred.
• Bilingual proficiency is a plus.
• Strong automotive technical knowledge.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office with strong data analysis skills.
• Strong presentation and interpersonal skills.
• Willingness to travel 15-25%.

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