Email Marketing Specialist

Position Summary:
Penn Foster is looking for an experienced Email/SMS Marketing Specialist that will be responsible for the development and execution of highly targeted email and SMS campaigns using enterprise ESPs to support acquisition efforts. Under the direction of the Email Marketing Manager, you will work cross-functionally with teams like Brand, Product, and Technology on the execution and performance tracking of marketing campaigns across the lifecycle of a lead. Success in this role will be defined by your ability to build impactful campaigns, analyze key customer lifecycle metrics, and share actionable insights to optimize strategy and segmentation.

Essential Job Functions: 
•    Own and execute all phases of email/SMS campaigns including building emails/SMS, creating target segments, A/B testing, and launching emails in Oracle Responsys
•    Perform pre-launch testing/QA for all campaigns, ensuring email logic, design and copy are correct and render across different clients/devices
•    Ability to lead and collaborate with cross-functional internal teams, ensuring clear communication and alignment with business goals
•    Define and implement a robust testing agenda, focusing on segmentation, messaging and personalization
•    Establish and report on key performance metrics for email and SMS channels
•    Manage email/SMS campaign calendar and bi-weekly offer periods, to ensure all deadlines are executed in a timely manner

Knowledge, Skills, Abilities: 
•    Bachelor’s degree in marketing or technology-related field
•    3+ years of work experience in email marketing
•    Experienced with enterprise level email service providers (Oracle Responsys, Marketo, Microsoft Dynamics, Salesforce Marketing Cloud, IBM/Sliverpop, Hubspot, Adobe Campaign)
•    HTML & CSS skills required
•    Ownership mindset with a results-driven approach
•    Proven analytical skills with a history of translating insight into actionable plans
•    Exceptional project management skills, adept at balancing shifting priorities
•    Strong organizational skills and attention to detail, as QA is critical in this role

About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future.  Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.  

What We Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.

This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.