Marketing - Director of Demand Generation

The salary range for this position is $128,500 - $180,000 annually.  

FreshRealm is currently in a high-growth state, and our culture of ACTIONS drives our team members forward to maximize their potential. We are a team of hardworking, passionate leaders who persevere through challenges, collaborate with one another to problem solve and achieve desired outcomes, and work to bring out the best in our employees as we service our customers. At FreshRealm, we welcome individuals from all backgrounds and abilities to apply and make employment decisions based on merit.   

As we continue to expand, we're seeking driven and talented individuals who are excited about reimagining the future of fresh food with innovative solutions and meaningful customer engagement. We’re looking for a talented and passionate Director of Demand Generation to join our team and play a key role in shaping and scaling our offerings across the U.S. market. As the Director of Demand Generation, you will lead and execute our demand generation strategy to drive company growth and revenue. Reporting directly to the VP of Marketing, you will be responsible for crafting and implementing a data-driven, multi-channel demand generation program designed to attract and engage our target audience, convert leads, and optimize the sales funnel. You will work cross-functionally with Creative, Product, Business Development, Customer Success, Operations and other teams to deliver impactful campaigns and initiatives that drive measurable results and propel our mission forward. 

Key Responsibilities 

1. Demand Generation Strategy and Execution 

• Develop and lead the overall demand generation strategy, balancing top-of-funnel awareness with mid-to-bottom-funnel conversions, focused on customer acquisition and retention. 

• Identify key segments within target markets, creating personalized, multichannel campaigns that address unique needs, preferences, and behaviors. 

• Execute demand generation programs through email marketing, digital advertising (e.g., SEM, social, trade and business media), content syndication, webinars, white papers, events, and partnerships. 

• Leverage data-driven insights to plan, execute, and measure campaigns that increase brand visibility and deliver a high-quality pipeline of leads. 

2. Lead Nurturing and Funnel Optimization 

• Design and optimize lead nurturing campaigns to convert qualified leads into loyal customers, increasing customer lifetime value and minimizing churn. 

• Implement marketing automation solutions to manage and scale lead nurturing efforts while improving customer journey touchpoints. 

• Develop segmented content and targeting strategies tailored to various stages of the buyer’s journey and specific audience personas. 

• Continuously analyze conversion metrics and engagement data to optimize performance and refine the customer journey. 

3. Channel Development and Management 

• Oversee a multi-channel demand generation strategy across digital, content marketing, influencer marketing, social media, email, and paid media channels. 

• Collaborate with the Marketing and Creative teams to develop compelling campaigns that align with brand and product objectives. 

• Evaluate, select, and manage external vendors and agencies as needed, ensuring campaign alignment, performance, and cost-effectiveness. 

• Keep a pulse on industry trends and new marketing technologies, identifying emerging channels and strategies that can expand reach and effectiveness. 

4. Performance Analysis and Reporting 

• Set, track, and analyze KPIs for demand generation initiatives, providing transparency on pipeline impact, campaign ROI, and channel performance. 

• Prepare detailed reports on campaign effectiveness, including recommendations for improvement, key takeaways, and insights for the marketing leadership team. 

• Partner with the Analytics team to leverage customer data, behavior insights, and predictive models to refine targeting, improve personalization, and enhance campaign efficacy. 

• Utilize A/B testing, conversion rate optimization, and data analysis to refine campaigns and maximize ROI. 

5. Internal/External Stakeholder Management 

• Work closely with the Business Development, Creative and Customer Success teams to ensure alignment on messaging, audience targeting, and handoff processes. 

• Partner with Marketing team to develop and refine persona-specific messaging, competitive positioning, and launch plans for new product initiatives. 

• Foster a collaborative environment within the Marketing team and lead team members through demand generation best practices. 

• Serve as a demand generation thought leader, sharing insights, training, and industry best practices across teams. 

• Engage with external vendors and partners to support product initiatives, collaborating on integrations, service improvements, and customer solutions. 

Qualifications 

Education and Experience 

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus. 

• Minimum of 8-10 years of experience in B2C or B2B demand generation, with a proven track record of driving customer acquisition and revenue growth, preferably in high-growth or start-up environments. 

• Experience in the food industry, subscription services, or eCommerce is a significant advantage. 

Skills  

• Strategic Thinker: Ability to develop and execute a strategic demand generation plan that aligns with business objectives and drives measurable growth. 

• Data-Driven & Analytical: Proficient in analyzing data to measure campaign success, uncover insights, and optimize future initiatives. Experience with analytics tools (e.g., Google Analytics, Tableau, or Looker). 

• Technical Fluency: Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). 

• Digital Marketing Expertise: Skilled in managing PPC, social media, SEO, email marketing, and display advertising campaigns, with a deep understanding of digital metrics and optimization. 

• Strong Communicator: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate cross-functionally. 

• Project Management: Ability to prioritize and manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. 

What We Offer  

• Comprehensive benefits package for full-time employees including medical, dental, vision, pet insurance and legal insurance  

• 401(k) with company match that is immediately vested  

• Life and ADD insurance  

• Opportunities for career growth with a dynamic company that is changing the landscape of fresh meals.  

• Unlimited paid time off 

Our Values at Work  

We believe that ACTIONS speak louder than words and our company values align to those ACTIONS.  

In Our Daily Work, This Looks Like  

• ACCOUNTABILITY: Set clear objectives and prioritize your tasks Hold yourself and your teams accountable for meeting deadlines Learn from your mistakes and use it as a learning opportunity to improve next time  

• CHALLENGE WITH CURIOSITY: We challenge and engage with each other through curiosity and a drive to innovate and transform. This encourages us to learn from one another, be open-minded to other perspectives and possibilities, and continuously improve and problem-solve with intensity. We persevere through challenges, observe patterns, and pay attention to the details to make connections others may overlook, allowing us to exceed expectations.  

• TRANSPARENCY & HONESTY: Maintain open and consistent communication. Admit mistakes and take ownership Document decisions to help avoid misunderstandings  

• INNOVATION: Work with the end-user in mind and create solutions that will add value Question existing norms, assumptions, and best practices Experiment and take calculated, data-driven risks  

• OBJECTIVITY: Utilize data and make data-driven decisions at every opportunity  

• NIMBLENESS: Utilize time management to help stay focused and on task with urgency es and adjust accordingly Delegate and trust others to handle specific responsibilities with resources and support  

• SUCCESS THROUGH OUR CUSTOMERS: Know your audience and the type of work they expect to receive as the end-result of a project, initiative, or task Seek feedback at different stages to ensure you’re on the right track foster collaboration among cross-functional teams to ensure you’re providing the best experience and service to our consumers  

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.  We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.