What does the Manager Category Insights do at Swire Coca-Cola?

Manager of Category Insights will lead the development and implementation of ongoing, and ad hoc, analytics for the total business in support of growing Swire’s market share. Leading a team of Insights Analysts, you will provide internal and external brand/channel analytics and insights in support of the total portfolio plan. With preferred experience in a CPG industry you will have familiarity with scan and syndicated data sources, and ETL or data engineering capability.

Responsibilities:

• Develop and manage market share forecast models, brand health reporting, and channel reporting.
• Lead team development to understand, visualize, and identify actionable insights for our business via end-to-end market share analysis.
• Identify compelling insights and storylines to guide retail channel and portfolio strategy.
• Lead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders.
• Serve as the Subject Matter Expert of the competitive landscape by knowing the competitors’ reinvestment, promotions, products, technologies, and market positioning.
• Build strong and trusted relationships with key stakeholders, business partners, collaborators, and executives.
• Utilize tools such as Power BI to create a performance-driven culture and provide intelligent analysis and reporting.

Requirements:

• Bachelor’s Degree in Business, Marketing, Economics, Statistics, or a related field required
• 4+ years of Experience producing Business Intelligence Reporting, Sales Analysis, Strategic Development, and Project Management required
• Visualization tools such Microsoft Power BI, Tableau, or similar experience required
• SQL, Python, or similar experience Manipulating large complex data sets to support reporting, insights, and ad-hoc analytics required
• Managing ambiguity and successful implementation of solutions to complex, unsolved problems
• Experience working with cloud-native data and databases (e.g., Snowflake, Azure, AWS)

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