Marketing - Growth Marketing Manager

Responsibilities:

• Support the development of and implement/execute multi-channel demand generation strategies to drive qualified leads and revenue growth through channels like email marketing, digital advertising, webinars, social media, and ABM campaigns.
• Support campaign planning and drive execution and optimization to generate and nurture leads across various stages of the sales funnel, working closely with the sales team for alignment.
• Collaborate with Product Marketing, Sales, and Content teams to create compelling content and offers (e.g., ebooks, webinars, white papers) tailored to target personas and verticals.
• Manage marketing automation platforms (e.g., Pardot) and CRM tools (e.g., Salesforce) to track lead generation, scoring, and nurturing processes, ensuring smooth handoffs to sales and SDRs.
• Monitor key performance metrics such as lead volume, conversion rates, pipeline growth, and cost per lead, making data-driven decisions to optimize campaign performance.
• Support both the development and execution of ABM campaigns, including personalized outreach to high-value target accounts, aligning marketing activities with sales goals.
• Test and iterate on campaign messaging and tactics, leveraging A/B testing and other performance analyses to improve demand generation efforts continually. 

Key Accountabilities:

• Drive the generation of qualified leads that convert into opportunities and pipeline, supporting sales revenue goals.
• Optimize demand generation processes and tools, ensuring efficient lead nurturing, scoring, and handover to sales.
• Increase marketing-influenced pipeline by consistently executing high-impact campaigns that align with revenue objectives.
• Ensure cross-functional collaboration with sales, product marketing, and content teams to create aligned demand generation strategies that resonate with target customers.

Ideal candidate:

• 3 + years of experience in B2B growth marketing within healthcare/digital health 
• Proven quality and performance – hands-on success implementing lead-gen campaigns and developing valuable content, including ABM, long-form content, landing pages, sales sheets, sales decks, emails, video scripts, interactive content, etc.
• Persuasive storyteller skilled at conceptualizing and outlining unique, compelling narratives that can convince someone to buy or learn more
• Excellent writer & editor eager to roll up your sleeves to draft, edit, and proof for quality, clarity, consistency, and eloquence
• Entrepreneurial attitude with ability to identify and explore creative solutions to new challenges; be resourceful and able to recruit and cultivate ideas from internal SMEs and customers
• Proactive problem solver - be able to thrive in uncharted territory, be flexible and open to changing priorities, and be resourceful and collaborative
• Ferocious attention to detail, with a demonstrated metrics orientation