Product Manager (Manufactured CPGs) - Greer, SC

Product Manager (Manufactured CPGs) - Greer, SC

Company Overview: LifeMade is a leading provider of U.S.-made single-use cutlery and convenience products. We offer a diverse range of products under both private brands and our own LifeMade™ brand, focusing on innovation, quality, performance, and sustainability.

Position Summary: The Product Manager will oversee the vision and strategy for our Singe-Use (or Disposable) Tabletop product line, managing the entire product lifecycle from conception through launch. This role involves collaboration with R&D, Sales, Marketing, Manufacturing, and Supply Chain to drive product growth and success.

Key Responsibilities:

Product Strategy (25%):

• Develop and maintain a product roadmap, prioritizing features based on customer and business value.
• Analyze consumer insights, market trends, voice of customer feedback, and competitor activity to refine product strategy. Translate those insights into actionable strategies that drive business growth.
• Work with sales to identify new business opportunities and complete market segment analyses to understand the size of the opportunity in both the Retail and Foodservice spaces.
• Define product requirements and core positioning in collaboration with Marketing.
• Recommend pricing strategies to support sales and profitability goals.
• Provide product information and training to sales teams and key accounts.

Product Execution (75%):

• Oversee product set-up and manage the end-to-end product lifecycle.
• Develop business cases with cost targets and profitability expectations.
• Coordinate with cross-functional teams to ensure timely and successful product launches.
• Communicate regularly with stakeholders and address any issues or updates.

Additional Responsibilities:

• Understand manufacturing processes, plant capacity, and capital requirements.
• Gather and incorporate consumer and customer feedback for continuous product improvement.
• Maintain strong relationships and communication with internal and external stakeholders.

Qualifications:

• Proven experience in product management in FMCG’s or a similar role.
• Strong understanding of manufacturing processes and product lifecycle management.
• Experience working in the Mass, Club, Grocery, Drug, Dollar and/or Foodservice channels.
• Understanding and experience with the P&L.
• Familiarity working with syndicated data sources such as Nielsen of Circana.
• Excellent communication and collaboration skills.
• Ability to analyze market trends and customer needs.

Education / Experience:

• Bachelor's degree in Business, Marketing, Engineering, Science, MBA a plus.
• 3rd party professional certification for Product Management.

• 3-5+ years of experience in product marketing, category management, new product development, product engineering, or project management.
• Experience with Sustainable materials.

Specifics:

• Competitive salary and bonus structure
• Full benefits package
• 401K with match
• Vacation and corporate holiday policy