Product Marketing Strategist, IMG Academy +

Position Summary:
The Product Marketing Strategist plays a critical role in driving the success of our IMG Academy+ developmental coaching products. This role requires a data-driven, creative, and customer-focused individual who can help develop and execute winning go-to-market strategies. The ideal candidate will have a strong understanding of the subscription business model and experience translating customer insights into compelling marketing messages and campaigns, with a true passion for sports and youth development.
 
Position Responsibilities:

• Help develop and execute go-to-market strategies: Oversee execution for promoting and supporting the bundling of products across multiple channels, audiences and platforms
• Develop and execute go-to-market plans for new programming launches and existing product enhancements, including pricing, packaging, and positioning strategies.
• Collaborate with cross-functional teams (product, sales, social, web, design, automation, etc.) to ensure alignment and successful product launches.
• Develop and manage customer lifecycle marketing campaigns: Design and execute customer onboarding programs to maximize customer engagement and retention.
• Develop and implement email marketing campaigns, in-app messaging, and other communication channels to nurture customer relationships and drive product adoption.
• Analyze customer data to identify churn risks and develop targeted retention strategies.
• Conduct market research and competitive analysis: Stay abreast of industry trends, competitor activities, and customer needs.
• Conduct market research and customer surveys to gather insights and inform product development and marketing decisions.
• Analyze customer data and market trends to identify new opportunities and optimize existing marketing campaigns.
• Develop compelling product messaging and positioning: Craft compelling product narratives and value propositions that resonate with target audiences.
• Develop key messaging and positioning for different customer segments and marketing channels.
• Collaborate with the content team to create high-quality marketing materials (website copy, brochures, case studies, etc.).
• Track, measure, and analyze campaign performance: Track key metrics (e.g., engagement, most popular content, customer lifetime value, churn rate, etc.) and analyze campaign performance.
• Identify areas for improvement and make data-driven recommendations to optimize marketing campaigns.
• Prepare regular reports on campaign performance and key marketing metrics.

Knowledge, Skills, and Abilities:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, preferably with experience in subscription-based businesses.
• Strong understanding of the subscription business model, including customer lifecycle management and churn mitigation strategies.
• Experience with data analysis and using data to inform marketing decisions.
• Experience finding, vetting and managing external marketing resources (freelancers, agencies, etc.)
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.  
• Proficiency in marketing automation platforms (preferably Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce).
• Experience with A/B testing and other marketing experimentation methodologies.
• A strong analytical and problem-solving mindset with the ability to think creatively and strategically.
• Passion for technology and a strong interest in the youth sports space

Preferred Skills:

• Experience with content marketing and social media marketing.
• Experience with customer success or support functions.