Marketing Coordinator

Summary of Position:

The Marketing Coordinator provides support and execution assistance to the Director of Sales and Marketing across marketing communications disciplines including but not limited to social media marketing, content marketing, email marketing, search engine marketing, public relations, partnerships, community relations, and event promotions.

Through strong project management skills and a passion for excellence, the Marketing Coordinator’s successful execution of marketing campaigns and promotions will increase awareness and visibility of Vintners Resort, its food and beverage offerings, spa and other services to drive traffic through conversion and ultimately into revenue.

Duties & Responsibilities:

• Social Media Marketing
  • Manage social media channels with input and support from Director of Sales and Marketing and collaboration with other departmental leads.
  • In collaboration with restaurant, spa, and appropriate departments to create social media content, calendar, copy, year-round offers, promotions, and activations.
  • Generate creative and engaging photos, videos, and digital assets.
  • Initiate conversations and building relationships with influencers, bloggers and media including coordinating hotel visits and stays as appropriate.
  • Track and report on engagements and relevant KPIs.
• Website and Content Marketing
  • Update website, landing pages and all relevant third-party websites ensuring content is accurate and refresh in a timely manner
  • Develop engaging content for newsletter and other owned channels
  • Draft press releases, post to website and distribute to media contacts
  • Manage and coordinate photography shoots
  • Manage the Resort’s image library and visual assets.
• Advertising and Search Engine Marketing
  • Liaise with agencies, consulting firms and vendors to maximize advertising investments
  • Provide media assets (e.g., images, logos etc.) and support for paid channels as required.
• Campaigns and Promotions
  • Assist Director of Sales and Marketing in the management of partnership opportunities, community relations, event promotions to increase brand awareness and strengthen engagement across various market segments.
  • Execute integrated marketing campaigns to help drive positive impact for the Resort’s need periods.
• Email Marketing
  • Manage first-party data captured from the website.
  • Support deployment of emails to targeted audiences.

• All other duties as assigned by the Director of Sales and Marketing.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:         

• College or university education required

• 1+ year of experience in Digital Marketing, Social Media Marketing or Marketing Communications

Language Skills:                                             

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Communicate with guests/customers when necessary to resolve maintenance issues.

Reasoning Ability:                                                      

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.  Ability to deal with problems involving a few concrete variables in standardized situations.

Certificates, Licenses, Registrations:

None Required

Other Skills and Abilities:                                           

• Prior experience in hospitality industry or equivalent preferred.

• Experience with social media platforms, consumer engagement and strong awareness of the digital world 
• Photography and video skills 
• Knowledge of InDesign and production methods in graphic arts and collateral 
• Influencer/media relations experience an advantage
• Excellent writing, presentation, and communication skills 
• Attention to detail and organization 
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; talk or hear; The employee is required to walk. The employee must lift and/or move up to 10 pounds.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is not exposed to any conditions which are notable and office environment is relatively quiet.