Social Media Manager

Summary:

We are looking for a creative and dynamic Social Media Manager to lead digital presence and online engagement for Cosm Dallas. The Social Media Manager will be responsible for being on-site at Cosm & creating, curating, and managing content across all social media platforms to build our brand, drive attendance, and engage with our community. This role requires a passion for both social media trends and the events/entertainment industry, with a focus on audience growth, fan interaction, and brand development.

Responsibilities:

• Content Creation & Curation:
  Develop and execute a comprehensive social media content strategy in partnership with VP, Venue Marketing. Create visually appealing and engaging posts, including graphics, videos, event promotions, behind-the-scenes content, and more.
• Community Engagement:
  Actively monitor and engage with our online community. Respond to inquiries, comments, and messages in a timely and friendly manner to create a positive experience for followers and potential customers.
• Campaign Management:
  Plan and manage social media campaigns around events, promotions, and venue milestones. Coordinate across teams to create buzz and drive ticket sales.
• Platform Management:
  Oversee the day-to-day management of the Cosm social media accounts, including Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn, and emerging networks as needed. Monitor trends, analytics, and performance on each platform.
• Analytics & Reporting:
  Track, analyze, and report on the performance of social media campaigns using insights and analytics tools. Use data to optimize content and engagement strategies to increase audience reach and drive sales.
• Brand Voice & Consistency:
  Maintain a consistent tone and voice across all social media platforms that reflects Cosm’s brand identity. Ensure all posts are aligned with brand messaging and visual aesthetics.
• Event Promotion:
  Work closely with the marketing team to promote upcoming shows, events, and venue activities. Create content that highlights event details, special promotions, and ticket sales.
• Collaboration & Coordination:
  Collaborate with the rest of the marketing team and sales, to ensure social media efforts align with broader marketing campaigns and Cosm initiatives.

Experience:

• 3+ years of experience in social media management or digital marketing, preferably in the entertainment, hospitality, or events industry.
• Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their algorithms.
• Proficient in social media management tools (ie. Sprinklr) and analytics platforms (ie. Facebook Insights).
• Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
• Excellent written and verbal communication skills.
• Creative, organized, and able to work independently and as part of a team.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Knowledge of AI innovations for faster workflows.
• Passion for live events, music, entertainment, or the hospitality industry is a plus.