Director of Sales- Fortified Life

About Fortified Life:

At Fortified Life, we empower individuals to age independently and with peace of mind by offering innovative, home-based services that eliminate the concerns of rising long-term care costs. Our unique membership model combines a one-time endowment with affordable monthly fees, allowing clients to age comfortably in their own homes without the financial burden of traditional care options. We are committed to delivering exceptional value and service to our members, and we’re looking for a driven Director of Sales to help expand our impact.

Role Overview:

We’re looking for an accomplished Director of Sales to drive membership growth, and elevate Fortified Life as the go-to solution for individuals seeking affordable, long-term care alternatives. This is a high-impact role where you will be responsible for building relationships, developing and executing sales strategies, and leading efforts to grow our customer base. If you’re passionate about sales leadership, enjoy closing deals, and thrive in a results-driven environment, this is the opportunity for you.

What You’ll Do as the Director of Sales:

• Drive Membership Growth: Lead and execute sales strategies that deliver maximum membership into Fortified Life. Your focus will be on expanding our reach, increasing market penetration, and building brand awareness within the Cedar Valley and beyond.

• Lead Sales Process: Manage the full sales cycle—from prospecting and lead generation to closing new members. Ensure a seamless, positive experience for all prospective clients.

• Strategic Marketing Collaboration: Work closely with the Chief Marketing and Sales Officer to create targeted campaigns and sales materials that drive leads, awareness, and brand loyalty. Be a key player in shaping Fortified Life’s digital and traditional marketing strategies.

• Build Referral Networks: Establish and nurture relationships with key referral sources, industry professionals, and community partners. Position Fortified Life as the trusted provider of long-term care solutions.

• Identify New Business Opportunities: Continuously scout for new avenues of growth, including strategic partnerships, market trends, and emerging opportunities to expand Fortified Life’s reach.

• Client Relationship Management: Develop and maintain strong relationships with members, understanding their needs and delivering solutions that not only meet but exceed their expectations.

What We’re Looking For in the Director of Sales:

• Bachelor's degree in finance, communication, marketing, business or related field.

• Sales Leadership Experience: You have a proven track record of success in sales—ideally with at least 5 years of experience in a sales leadership role. Experience in financial services or long-term care insurance is a plus.

• Proven Closer: You know how to take a lead from initial interest to membership, using a consultative approach and closing skills that turn opportunities into long-term relationships.

• Financial Acumen: You’re comfortable discussing financial topics and can easily educate potential clients on the value of Fortified Life’s offerings. Previous experience in financial advising or life care planning is highly valued.

• Tech-Savvy: You’re proficient in tools like G-Suite, Microsoft Office, and CRM systems to manage leads, track progress, and report results effectively.

• Driven and Results-Oriented: You’re self-motivated, goal-driven, and thrive in a fast-paced, high-stakes environment. You’re comfortable working toward aggressive targets and consistently exceeding expectations.

• Exceptional Communicator: You possess excellent verbal and written communication skills, and you’re able to clearly articulate value propositions to a wide range of audiences.

• Relationship Builder: You excel at networking and building long-lasting, meaningful relationships with clients, referral partners, and internal stakeholders.

• Must be able to read, speak and write fluent English.

Benefits of the Director of Sales: 

• Health, Dental, and Vision Insurance

• Jorgensen Plaza Gym Membership + Wellness Reimbursement

• Flexible Paid Time Off (PTO)

• 401(k) with Employer Match

• Tuition Reimbursement

• Employee Assistance Program

• Competitive Salary + Commission

• Unlimited Earning Potential: In this sales-focused position, your compensation is tied to your success. With a competitive base salary and performance-based incentives, you have the opportunity to earn based on the growth you drive.

• Impactful Work: Your efforts will directly help people maintain their independence and age with dignity, providing immense satisfaction and purpose.

About Us:

Fortified Life is part of Western Home Communities, a respected Continuing Care Retirement Community (CCRC) offering a continuum of care for seniors at every stage of health and independence. We provide everything from independent living to around-the-clock nursing care, ensuring every resident receives the support they need.

Mission Statement:

Western Home Communities is a charitable Christian Service Organization that assertively creates fulfilling lifestyles for those we serve, their families and our employees. 

The ideal candidate for this position supports the Western Home Communities values of people first, servant spirit, innovation and financial integrity.

We offer an array of living options, care, and services for the well-being of our clients. 

Ready to Make an Impact?

If you are a results-driven sales leader looking for an opportunity to grow with a mission-driven company, we want to hear from you. Apply today to join our team at Fortified Life and help us continue making a positive impact in the lives of those we serve.

Learn More About Us: Visit our website at Fortified Life to learn more about our mission and services.

Join our team to make a difference in the lives of those we serve!

#WHC