Non-Fiction Marketing Manager, Atria Books

1230 Ave of the Americas, New York, NY 10036, USA Req #282
Monday, August 26, 2024

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Atria Books is seeking an enthusiastic, creative and experienced Marketing Manager to work on a diverse list of blockbuster Adult nonfiction titles. 

At Atria Books, we value diversity of voices and experiences and work hard to ensure we cultivate an open-minded environment geared towards the exchange of new ideas for maximizing the reach and sales for each of our authors and books. 

The ideal candidate will have 5+ years' experience working on major nonfiction campaigns.  Ideally, this candidate also possesses social media and influencer partnership experience, is an out-of-the-box creative thinker, can strategize about marketing plans in post-publication phases as well as for pre-publication phase, and is adept in creating advertising and marketing copy for assigned titles.

The Marketing Manager will be responsible for planning and executing title marketing plans for key priority titles and bestselling nonfiction authors like Maggie Smith, Malala Yousafzai, Sy Montgomery, Stephanie Land, Leigh McGowan, Elaine Weiss, and more, and will have the chance to engage with our growing poetry program. The ideal candidate will have clear written and verbal communication skills, an acute attention to detail, and keen organizational skills. The Marketing Manager works closely with the imprint marketing team and reports to the Marketing Director.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

·     Conceptualizing and executing outreach to booksellers, librarians, consumer book reviewers, book clubs, and online influencers for cross-promotion and giveaways

 ·    Conceiving and executing multi-tier marketing campaigns, with an emphasis on digital and social strategy

 ·     Advising authors on their online presence via email collection, social media, etc.

·     Optimizing campaign outcomes via advertising plans, where appropriate, and communicating these plans with internal and external stakeholders

·      Working with the rest of the marketing team on social media, including post preparation and scheduling, fan and follower interaction, and long-term strategic marketing initiatives, and partnership opportunities where appropriate

·      Handling author and agent communication for each of the assigned titles, and working to create post-publication plans for key titles

·     Coordinating e-mail marketing strategy, content marketing, academic marketing, and video production with the Simon & Schuster corporate digital marketing group

 

 

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

  • Relevant experience in marketing and book publishing, with experience in nonfiction campaigns
  • Ability to work independently, prioritize effectively, and meet deadlines
  • Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents
  • Interest in and enthusiasm for book publishing and marketing
  • Proficiency in Excel, PowerPoint, social media platforms, as well as general computer skills
  • Understanding of the ever-evolving social and digital media landscape
  • Proven success in consumer-facing campaign planning, digital marketing, and/or social media 

 

 

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success. 
 

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof. 

Other details

  • Job Family Marketing
  • Job Function Marketing / Promotions
  • Pay Type Salary
  • Employment Indicator Regular
  • Min Hiring Rate $75,000.00
  • Max Hiring Rate $75,000.00
Location on Google Maps
  • 1230 Ave of the Americas, New York, NY 10036, USA