Strategic Enrollment Management - Assistant Director of Enrollment Communications International

As the second-largest Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools: College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Computer Science & Engineering; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si’ campus, stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 390 Colleges: 2025 Edition, and Best Business Schools: 2024 Edition. Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu

Position Summary

Support the achievement of enrollment goals within the enrollment communications function and related strategic enrollment management initiatives, with a focus on international graduate enrollment. 

Principal Duties & Responsibilities

• Execute a strategic enrollment communications strategy for recruitment and yield of new international students, driving conversions through all stages of the recruitment funnel - prospect through enrollment
• Assess the effectiveness of enrollment communications strategies and adjust initiatives accordingly
• Execute a comprehensive email marketing strategy for prospects, inquiries and admitted students, as well as other constituents such as recruitment partners (international agents) and professional associations
• Utilize Slate CRM to build, execute and track communication plans
• Create content for enrollment communications and marketing
• Develop and utilize a strong understanding of the international recruitment function and the unique needs and considerations of international students when electing to study in the U.S. and selecting a U.S. institution
• Work collaboratively with various teams within the MARCOMM division in the completion of projects
• Assess and contribute to the improvement of web content
• Develop content and messaging for external sites both with vendors and independent sites
• Collaborate with International Admissions to create and enhance virtual visit opportunities for prospective international students and virtual sessions with recruitment partners
• Support other initiatives and functions within the SEM function
• Other duties as assigned

Knowledge, Skills, Abilities, & Other Attributes

• Bachelor's degree required.
• Two to three years of communications experience required. Experience in higher education/enrollment marketing is desirable, as is experience relating to international admissions.
• Excellent writing skills, editing skills, and attention to detail are essential. Ability to write for a variety of objectives, platforms, and audiences.
• Experience utilizing a CRM database is desirable, or the ability to learn quickly as a self-starter.
• Ability to multi-task and utilize organizational skills to prioritize competing tasks, projects, and initiatives.
• A writing sample will be required.

Unusual Working Conditions

Some evening and weekend hours may be required to meet deadlines. Travel (domestic and international) may be required for professional development opportunities.

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.