Executive Director of Marketing

As the second-largest independent Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers nearly 90 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. 

Sacred Heart University is a contemporary Catholic university rooted in the rich Catholic intellectual tradition and the liberal arts that cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. SHU upholds a universal perspective, welcoming and valuing diverse faith traditions, including those from religious and nonreligious backgrounds. This catholicity, which is the basis of inclusivity, enriches dialogue, deepens understanding and strengthens our commitment to creating a more compassionate and just world.

The Princeton Review includes SHU in its Best 388 Colleges–2023 Edition, and Best Business Schools–2023 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu 
 
To apply

Only applications submitted through the official Careers at SHU site will be accepted for employment consideration. If you are viewing this job advertisement through a different site, please visit Careers at SHU to submit a formal application.

Qualified candidates are invited to submit a complete application and resume via our online application system. A cover letter or statement of interest is also preferred for all staff positions.

Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.

Position Summary

Provide overall support to the Marketing and Communications Division by working with strategic enrollment management (SEM), undergraduate and graduate admissions, faculty, marketing team and external vendors to execute an integrated marketing strategy that meets and exceed undergraduate enrollment goals. 

Principal Duties & Responsibilities

• Serve as primary contact liaison for all undergraduate enrollment marketing initiatives, materials, projects, budgets, and strategies. Maintain a deep understanding of undergraduate enrollment strategy and undergraduate marketplace. 
• Supervise a team of two (2) marketing staff. 
• Drive day-to-day execution of campaigns, marketing projects, and materials with the support of the marketing and communications operations team, including, but not limited to, website content, email content, print materials, sponsorships, ad buys, digital advertising campaigns, video production, and graphic design. 
• Work with strategic enrollment management (SEM) and undergraduate admissions to develop marketing plans that support enrollment. Meet regularly to strategize, plan, and measure enrollment marketing campaigns.
• Bring innovative marketing strategies forward to support the recruitment of new undergraduate students.
• Maximize the social and digital channels and develop metrics and tracking systems with SEM and graduate admissions that measure marketing outcomes and ROI. 
• Assist in the development of a content strategy that supports University goals. Develop content that can be used to achieve multiple goals and for multichannel distribution. Collaborate with all areas of the marketing team.
• Work with SEM and Undergraduate Admissions to manage the undergraduate marketing budget. 
• Other duties as assigned. 

Knowledge, Skills, Abilities & Other Attributes

• Bachelor’s Degree in Marketing/Communications or a related field.
• 5 years of experience in enrollment marketing & communications or related roles.
• Understanding of higher education lifecycle or applied similar experience.
• Understanding of digital strategies and their impact.
• Passion for content strategy and execution of projects leading to results.
• Must be willing to work against tight deadlines while balancing multiple projects at once.
• Sound ethical decision-making skills, enthusiasm, and respect for confidential issues.
• Highly organized, detail-oriented, resourceful, and accountable to schedules.
• Excellent communication skills, along with strong writing, editorial, proof-reading skills.
• Collaborator/Liaison. Must be a proactive communicator and a team player, eager and able to anticipate and uncover new opportunities and needs. Should have a personality that facilitates active collaboration with internal departments to support and produce marketing materials. Also acts as a steward of the SHU brand identity with regard to enrollment communications. 

Unusual Working Conditions

Evening and weekend hours may be required. Occasional travel required.

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.