Assistant Director of Marketing

As the second-largest independent Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers nearly 90 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. 

Sacred Heart University is a contemporary Catholic university rooted in the rich Catholic intellectual tradition and the liberal arts that cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. SHU upholds a universal perspective, welcoming and valuing diverse faith traditions, including those from religious and nonreligious backgrounds. This catholicity, which is the basis of inclusivity, enriches dialogue, deepens understanding and strengthens our commitment to creating a more compassionate and just world.

The Princeton Review includes SHU in its Best 388 Colleges–2023 Edition, and Best Business Schools–2023 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu 
 
To apply

Only applications submitted through the official Careers at SHU site will be accepted for employment consideration. If you are viewing this job advertisement through a different site, please visit Careers at SHU to submit a formal application.

Qualified candidates are invited to submit a complete application and resume via our online application system. A cover letter or statement of interest is also preferred for all staff positions.

Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.

Position Summary

Provide overall support to the Marketing and Communications Division by working with marketing & communications, strategic enrollment management (SEM), graduate admissions, faculty, and external vendors to execute an integrated marketing strategy that increases the University’s brand awareness and drives university enrollment. 

Principal Duties & Responsibilities

Graduate Marketing 

• Work with strategic enrollment management (SEM), graduate admissions, and the marketing and communications team to develop both program-specific and general graduate marketing plans that support enrollment.
• Serve as the primary project manager for all graduate projects. Manage tasks, deadlines, meeting notes, and assignments in project management software (Asana). Coordinate ad plans, sponsorships, designs, copywriting, video creation, and any other necessary assets to achieve graduate enrollment goals. 
• Hold check-ins with graduate admissions representatives to plan and measure marketing plans.
• Meet with graduate admissions and faculty to collaborate on ideas and content development and discuss strategy and implementation. 
• Understand each area of the graduate marketing and recruitment funnel and intended audiences to exceed graduate enrollment and revenue goals. 
• Content Strategy Integration: Assist in the development of a content strategy that supports University goals. Develop content that can be used to achieve multiple goals and for multichannel distribution. Collaborate with all areas of the marketing team.
• Budget Management: Assist in oversight of marketing budgets that support enrollment.
• Other duties as assigned

Knowledge, Skills, Abilities & Other Attributes 

• Bachelor’s Degree in Marketing/Communications or a related field.
• 1-2 years of experience in marketing & communications or related role.
•  Marketing Project Management experience.
•  Passion for marketing and content strategy. 
•  Demonstrated success in marketing or enrollment fields.
•  Must be willing to work against tight deadlines while balancing multiple projects at once
• Sound ethical decision-making skills, enthusiasm, and respect for confidential issues.
• Highly organized, detail-oriented, resourceful, and accountable to schedules.
• Excellent communication skills.
• Must demonstrate strong writing, editorial, and proof-reading skills.
• Collaborator/Liaison. Must be a proactive communicator and a team player, eager and able to anticipate and uncover new opportunities and needs. Should have a personality that facilitates active collaboration with internal departments to support and produce marketing materials. Also acts as a steward of the SHU brand identity with regard to enrollment communications. 

Unusual Working Conditions

Evening and weekend hours may be required. Occasional travel required

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.