Strategic Enrollment Management - Assistant Director of Enrollment Communications

As the second-largest independent Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers nearly 90 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. 

Sacred Heart University is a contemporary Catholic university rooted in the rich Catholic intellectual tradition and the liberal arts that cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. SHU upholds a universal perspective, welcoming and valuing diverse faith traditions, including those from religious and nonreligious backgrounds. This catholicity, which is the basis of inclusivity, enriches dialogue, deepens understanding and strengthens our commitment to creating a more compassionate and just world.

The Princeton Review includes SHU in its Best 388 Colleges–2023 Edition, and Best Business Schools–2023 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu 
 
To apply

Only applications submitted through the official Careers at SHU site will be accepted for employment consideration. If you are viewing this job advertisement through a different site, please visit Careers at SHU to submit a formal application.

Qualified candidates are invited to submit a complete application and resume via our online application system. A cover letter or statement of interest is also preferred for all staff positions.

Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.

Position Summary

Support the achievement of enrollment goals within the enrollment communications function and related strategic enrollment management initiatives, with a focus on transfer and part-time undergraduate enrollment.

Principal Duties & Responsibilities

• Execute a strategic enrollment communications strategy to recruit and yield new undergraduate (transfer & part-time) students, driving conversions through all stages of the recruitment funnel.
• Assess the effectiveness of enrollment communications strategies and adjust initiatives accordingly.
• Execute a comprehensive email marketing strategy for prospects, inquiries, admitted students, and other constituents, such as partner organizations, professional associations, and undergraduate students.
• Utilize Slate CRM to build, execute, and track communication plans.
• Work closely with Admissions to create content for enrollment communications and marketing.
• Develop a strong understanding of the non-traditional undergraduate recruitment function.
• Work collaboratively with various teams within the MARCOMM division in the completion of projects.
• Assess and contribute to the improvement of web content.
• Research best practices for communications and marketing to similar academic programs. 
• Assist with admissions operations functions as needed.
• Provide support for recruitment events. 
• Other duties as assigned.

Knowledge, Skills, Abilities, & Other Attributes

• Bachelor's degree required.
• Two to three years of communications experience is required. Experience in higher education/enrollment marketing is desirable. 
• Excellent writing skills, editing skills, and attention to detail are essential. Ability to write for a variety of objectives, platforms, and audiences.
• Experience utilizing a CRM database is desirable, or the ability to learn quickly as a self-starter.
• Ability to multi-task and utilize organizational skills to prioritize competing tasks, projects, and initiatives.
• A writing sample will be required.

Unusual Working Conditions

Some evening and weekend hours may be required to meet deadlines, and travel may be required for professional development opportunities.

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.