Summary

The Senior Coordinator, Advertising Operations position serves as the liaison for our outside sales team and communicates with the team on a regular basis to ensure advertising for all SHRM Brand Partners products are processed correctly.  This activity includes entering client orders within our system of record, providing up-to-date reporting on available ad inventory to the sales staff, QA all advertisements to ensure they meet approved guidelines and submission requirements, ensure correct billing processes, and provide internal stakeholders with reports on digital ad performance.

The Sr. Coordinator will partner with our Advertising Sales & Strategy teams to lead and support the development of thoughtful, results-driven programs for our advertisers. They will have a strong understanding of digital and audio advertising platforms, tools, and products to help create compelling media offerings. The Sr. Coordinator will collaborate directly with SHRM’s advertising clients and serve as a key partner to internal sales and operational teams.

Responsibilities

• Enter and track all advertising and sponsorship orders for SHRM Brand Partners products.  Proactively prepare, review and distribute inventory reports and guaranteed position spreadsheets to sales and production teams.  Maintain records of advertiser insertion orders and materials.
• Manage ad creative placements within SHRM e-newsletters; generate proofs for client review as requested; manage real time ad calendar and inventory reservations.  Coordinate house ads and collaborate on priority placement amongst internal departments.
• Liaise with Sales, Strategic Planning, Ad Sales Finance, Commercial Ops, and Marketing to ensure sold schedules run.
• Maintain program analytics reporting on e-Newsletters – updating newsletter dashboard. Produce and manage ad hoc projects and reporting for sales team – including weekly updates on top performing creative, trends in response rates on individual newsletters and ad positions.
• Project manage website inventory requests.  Work with internet ops personnel and outside vendors to research and implement custom advertising solutions.  Work directly with external ad ops team to ensure ads are properly targeted on shrm.org and QA ad materials.
• Track, monitor and report on competitive analysis and market trends to assist sales team.
• Prepare reports on a quarterly and on demand basis summarizing all advertising activity and performance metrics associated with each media channel.  Proactively distribute reports to sales team to assist in the overall sales process.  Work with VP to prepare – on annual basis – reports to be utilized in budgeting process.
• Other duties as assigned.

Education & Experience Requirements

Education:

• Associates degree or an equivalent combination of education, training and/or experience.

Experience:

• At least three (3) years of experience with digital and traditional advertising – managing order entry, tracking creative and project management experience.  Experience can be with publisher, client organization, ad agency
• Working knowledge of NetSuite and Marketo a plus.
• Strong Microsoft Office skills (Word, Outlook, Excel, PowerPoint) as well as the ability to develop analytical reporting

Knowledge, Skills & Abilities

• Strict attention to detail and the ability to meet established deadlines.
• Motivated self-starter and quick learner.
• Ability to work collaboratively with clients and internal stakeholders to provide insights, create campaigns and deliver on pre-established deadlines.
• Excellent communication skills both with external clients as well as internal stakeholders.
• Strong ability to communicate end-to-end planning process and share that knowledge with the larger team.
• Possess strong interpersonal and organizational skills, ability to multi-task and handle projects independently, as well as part of a team.

Certifications

• IAB Certification Preferred.

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department.  The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 – 10%

#LI-Hybrid

The hiring range for this position is $60,000 to $70,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.