Summary

As a Senior Specialist, B2B Marketing, you will support SHRM’s business marketing initiatives by executing targeted campaigns that engage HR leaders, business decision-makers, and key stakeholders. Reporting to the Director, B2B Marketing, you will help implement multi-channel marketing programs, optimize performance, and drive brand awareness and revenue growth.

Responsibilities

• Assist in the development and execution of B2B marketing campaigns focused on pipeline acceleration, retention, engagement, acquisition and revenue growth.
• Coordinate campaign activities and campaign timelines across digital advertising, email, webinars, events, and content marketing.
• Analyze campaign performance, track KPIs, and provide insights for optimization.
• Work cross-functionally with teams to ensure marketing initiatives are strategically aligned with brand messaging and effectively resonate with target audiences.
• Support audience analysis and segmentation to ensure campaigns are targeting the right personas with relevant messaging.
• Support sales enablement by working closely with sales teams to ensure marketing efforts drive engagement and pipeline growth.
• Utilize marketing automation tools (e.g. Marketo, HubSpot) and CRM platforms (e.g., Salesforce) to manage campaigns and report on results.
• Conduct A/B testing and audience segmentation to improve marketing effectiveness.
• Assist in maintaining marketing workflows, documentation, and best practices to improve efficiency.
• Stay informed on industry trends and competitor strategies to identify new marketing opportunities.

Education & Experience Requirements

Education:

• Bachelor's degree in marketing, business, communications, or related field.

Experience:

• 3+ years of experience in B2B marketing, demand generation, or growth marketing.
• Proven experience executing integrated multi-channel marketing campaigns (digital, email, paid media, content, events, ABM).
• Knowledge and experience with marketing automation platforms (e.g., Marketo, Hubspot) and CRM systems (e.g., Salesforce).

Knowledge, Skills & Abilities

• Strong understanding of sales enablement and the B2B sales funnel.
• Ability to work cross-functionally and interact with team members in other departments.
• Excellent communication and storytelling skills to craft compelling messaging and marketing materials.
• Proficiency in Adobe Product Suite is a plus (ex: Adobe Experience Manager, Customer Journey Analytics.
• Familiarity with intent data and predictive analytics tools (e.g., 6sense, Bombora).

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department.  The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 – 10%

#LI-Hybrid

The hiring range for this position is $78,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.