Marketing Manager - Products (Job Req #2025-102)

Why Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.

As the Marketing Manager – Products, your primary responsibility is to build awareness and drive demand for products and services through effective product marketing strategies and commercial enablement. This role connects product strategy to marketing programs and tactics that drive revenue and achieve results. Your key objective is to develop product marketing plans, innovative launch strategies, customer-centric messaging, and core content to support product success throughout the product lifecycle. 

As the owner of product launches and commercial enablement, you will be the subject-matter expert, providing market, customer, and competitive insight and feedback to guide product launch and program execution. You will collaborate across marketing, product teams, services, and the commercial team to drive alignment, develop value propositions and messaging that resonates with target buyer personas, track performance, analyze data, and report results.

Who you report to: Director of Product Marketing

Work Arrangement: Work from Home

What we offer:

Ross offers competitive salaries and comprehensive health plans, as well as several perks to help you perform at your best. 

Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, employee share ownership program, professional development support and a ton of fun social activities and events!

Best of all, you will be part of the Ross Video team, and we’ve got a pretty energizing environment here.

What the job is all about:

• Competitive analysis: Understand the competitive landscape - be an expert on our competition and how they are positioned, as well as have general market intelligence, to make effective commercial decisions.
• Messaging and positioning: Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Target buyer personas: Understand and document our buyers' process, including where they get information and the who, what, when, and why behind their decisions. Then, based on what you learn, drive changes to our go-to-market strategy and sales enablement assets.
• Strategy and planning: Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Product launches: Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Core content: Collaborate with the marketing content team to develop internal sales enablement assets and externally facing content (including award submissions).
• Performance metrics: Assess the effectiveness of the marketing programs that support your products on an ongoing basis and report back to the business on required changes.
• Subject-matter expert: Be the marketing voice for your product line and conduit between marketing and product.
• Commercial enablement: Understand and support our sales channels, including business partners; support them through enablement assets and training.

Who you are:

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role.
• Bachelor’s degree or diploma in Marketing, Business or Engineering (with appropriate marketing experience).
• Proficient in productivity applications such as Microsoft Office, Outlook, Asana, Aha.
• Comfortable using collaboration and CRM tools and marketing automation tools such as Salesforce, Marketing Cloud Account Engagement, and Google Analytics.
• Excellent people skills to interact with colleagues, cross-functional teams, and third parties. Team player!
• Excellent communication skills including writing, speaking, and presenting.
• Strong preference for B2B broadcast and media industry experience and cloud/SaaS solution marketing experience.

Other requirements:

Physical Demands:

• Office environment (hybrid / work from home acceptable)
• Occasional requirement to set-up equipment – involves lifting to 50 lbs., reaching, bending, stooping, etc.

Other:

• Valid passport and willingness to travel to tradeshows and events, as required. Fill in other requirements like travel, driver’s license, valid passport, work environment, physical requirements etc.

Equity, Diversity & Inclusion
At Ross, we embrace diversity, and we want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross!  We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.