Product Manager (Job Req #2025-076)

Why Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.

Who you report to: Director, Switcher Product Management

What we offer: 

Ross offers competitive salaries and comprehensive health plans, as well as several perks to help you perform at your best.   

Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, employee share ownership program, professional development support and a ton of fun social activities and events! 

Best of all, you will be part of the Ross Video team, and we’ve got a pretty energizing environment here.   

What the job is all about:

To champion the Production Switcher product line, while maintaining a deep, hands-on understanding of the technology under the supervision of the DPM.

Assists in the execution of and/or participation in technical marketing activities related to the product line, including but not limited to:

Product Marketing

• Ensure the creation and technical accuracy of: promotional literature, catalog, website, and other customer-facing content
• Create or collaborate in the creation of video tutorials for training and marketing purposes
• Participate in trade show planning and execution
• Collaborate with DPM on sales and user experience programs

Sales Support

• Participate in key customer presentations and proofs-of-performance
• Work with the sales team to design effective workflows in the pre-sales process
• Engage in competitive analysis of operational capabilities and pricing
• Generate Targeted Value Propositions – Competitive, Vertical, Key Account and Large Opportunity
• Create sales kits, presentations and product awareness “tips” in collaboration with the DPM
• Assist RSM’s and BDM’s with responses to tender documents and other technical questions

Product Development

• Attend weekly Team meetings and share technical / operational observations and key insights
• Work with the Development Team on product value proposition, roadmap, development priorities, product improvement – based on industry/user feedback pain/insight points
• Create Content / Documentation to ensure alignment on implementation.
• Work closely with the Tech Writing Team to review configuration guides, application notes, and user guides to help deliver strong user experience
• Produce workflow and use diagrams for use of the development team in understanding potential new sales/application opportunities.
• Work with the DPM on providing/creating R&D focused product application training
• Help to track and facilitate 3rd-party integration projects with the development and platform teams
• Consult regularly with Technical Product Management to make sure product plans are being carried out in an effective manner

Who you are:

• Post-secondary degree or trade school diploma in Media Field
• 5+ years of experience with broadcast equipment in pre or post-sales environments
• Production Switcher Experience an advantage
• Experience in selling and marketing broadcast equipment an asset
• Writing Short Form Content Explainer/Promotional for Web/Video/Social preferred
• Background in technical training is a plus
• Technical Director / Producer / Writing experience Favorable
• Video Editing, Story Telling, Content Creation Skills
• Knowledge of television production system design and operation
• Proficient in Microsoft Word/Excel/PowerPoint/Visio      
• Knowledge of broadcast systems & IT workflows
• Background in programming, scripting, and databases is a plus
• Passionate about broadcast equipment solutions
• Able to take complex technical details and convey the information to others in an easy-to-understand manner
• Excellent communication skills
• Good teaching skills
• Strong interpersonal and observational skills
• Organized and very detail orientated
• Self-starter and quick learner with the ability to work under minimal supervision
• Enthusiastic
• High tolerance of ambiguity
• Team-oriented
• Problem solver
• Able to work co-operatively with and across all company departments
• Willing to travel (up to 50% of the time)

Equity, Diversity & Inclusion
At Ross, we embrace diversity, and we want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross!  We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.