Marketing Specialist
The Marketing Specialist is a strategic partner to assigned practice leaders and market sectors, providing marketing expertise to drive business growth. This role has a deep knowledge of each market sector’s business plan and will strategize, create, execute, and measure marketing and sales initiatives aligned with the plans to advance goals and objectives. This role requires a balance of client service, strategic thinking, and innovative problem-solving to enhance marketing effectiveness and brand visibility in an exciting environment that demands strong project management and communication skills to successfully execute marketing initiatives.
Deliver Results
- Analyze market trends and develop innovative marketing strategies to enhance brand visibility and drive business growth.
- Create and execute targeted lead generation campaigns, proposals, and marketing initiatives to support business development.
- Develop compelling content for websites, brochures, press releases, case studies, and social media platforms.
- Plan and coordinate industry events, trade shows, speaking engagements, and awards to increase market presence.
- Utilize digital marketing tools to measure effectiveness, track ROI, and optimize marketing strategies.
- Maintain and update marketing assets, ensuring accuracy, accessibility, and alignment with brand standards.
- Collaborate with internal teams to ensure marketing efforts support business objectives and enhance client engagement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years in post-graduate marketing experience, preferably in professional services marketing.
- Experience developing and executing digital marketing campaigns is preferred.
- Strong content development and client service experience desired.
- Experience with persona development and targeted audience research preferred.
- Proficiency in Microsoft Office, Adobe Creative Suite, and Content Management Systems (WordPress, SharePoint). Experience with analytics tools such as Google Analytics, Facebook Analytics, and LinkedIn Analytics is preferred.
People Matter
Each individual’s background, knowledge, ability, and experience contributes to strengthening our organization and projects. Our dedication to diversity includes company provided training and education, equitable recruitment, a grassroots employee DEI committee, and robust community partnerships.
Progressive Companies is comprised of people with a variety of abilities, races, colors, religions, genders, sexual orientations, national origins, ages, veteran statuses, and more. As an equal opportunity employer, we believe diversity, equity, and inclusion are essential elements of innovative design. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Transforming Spaces. Empowering People.
The talented professionals of Progressive Companies are designers of a bold new future, creating high-performance structures and pathways, delivering on today’s needs and preparing for what’s to come. We live by the idea that design isn’t simply about beauty, it’s about improving strategic outcomes—what we call Performance Based Design. Our work spans across the nation, allowing team members to work on a variety of exciting projects and maximize impact as trusted partners to our clients and communities.
Sustainable and Inclusive
We are dedicated to human-centered, sustainable, and inclusive design practices. We believe diversity, equity, and inclusion are essential to building trust, respect, and truly innovative design making spaces welcoming and accessible to all. Our sustainability approach embraces the AIA 2030 Commitment, together with a range of high performance, restorative, and regenerative strategies with a focus on climate responsive results to maximize positive impact in our industry.
Employee Owned
We act like owners—because we are. From modest beginnings of four original engineering partners in 1962, to almost 300 architects, engineers, designers, and consultants across multiple regional offices today, the energy, resourcefulness, and entrepreneurial mindset you expect from a CEO come standard with every team member.
Culture of Excellence
The firm is continually ranked as one of the Best and Brightest Companies to Work For in the Nation®, with comprehensive benefits including an award-winning wellness program, hybrid work schedule, summer hours, profit-sharing, and employee stock ownership plan (ESOP). We take our work seriously, but have fun along the way, which fuels the creative spirit and supports a focus on work and life integration.
Progressive Companies is committed to development and growth of team members through continuing education, mentorship, growth opportunities, and more. We are dedicated to giving back to our communities, with paid service-learning hours available to every employee and corporate sponsorship for a wide range of community organizations and activities.
Other details
- Job Family Marketing & Communications
- Job Function Marketing
- Pay Type Hourly
- Charlotte, NC, USA