Social Media Content Strategy Lead
Essence of the role (Role’s Purpose):
We are excited to announce an opportunity for a passionate and innovative Social Media Strategist with a keen analytical mind to join our dynamic team. This role is pivotal in shaping our brand’s online presence and engaging our audience across various social media platforms. If you thrive in a fast-paced environment and are eager to make a significant social impact, we want to hear from you!
As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social media strategies and calendars that align with our overall marketing goals. You will collaborate closely with our marketing, content, and design teams to create compelling content that resonates with our audience. Additionally, you will analyze performance metrics, focusing on driving Return on Ad Spend (ROAS) to refine strategies and enhance engagement, ensuring our brand voice remains strong and consistent.
Recipe for Success (Responsibilities):
• Develop and execute innovative social media strategies across multiple platforms for multiple brands.
• Collaborate with the content and design teams to create engaging and shareable content.
• Monitor, analyze, and report on social media performance metrics and campaign effectiveness.
• Stay up-to-date with industry trends and emerging platforms to ensure our strategies remain relevant.
• Engage with our online community, responding to comments and messages in a timely manner.
• Conduct competitor analysis to identify opportunities and threats in the social media landscape.
• Assist in the planning and execution of social media advertising campaigns focuses on maximizing ROAS.
• Provide recommendations for optimizing content and strategy based on analytics insights.
• Additional duties as assigned
Ingredients Required (Qualifications):
• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 5 years of experience in social media strategy and management.
• Proven track record of developing successful social media campaigns.
• Strong understanding of analytics tools and social media platforms (e.g., TikTok, Meta, Snapchat, LinkedIn).
• Excellent written and verbal communication skills.
• Creative mindset with a strong eye for design and content.
• Ability to work collaboratively in a team environment.
• Knowledge of SEO and digital marketing best practices.
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, LLC is an Equal Opportunity Employer.
Other details
- Pay Type Salary
- Min Hiring Rate $70,000.00
- Max Hiring Rate $100,000.00
- 3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America