Academic Partner Channel Marketing Manager

Position Summary:
As the Channel Marketing Manager for Post-Secondary Academic Partnerships at Penn Foster, you'll play a crucial role in our mission to transform lives through accessible, skills-focused learning. This pivotal position combines strategic marketing expertise with hands-on implementation to increase program enrollments through our network of college and community college partners. Your work will directly impact thousands of students seeking career advancement while helping our partner institutions thrive in the competitive landscape of online education. By optimizing our partnerships and driving enrollment growth, you'll be instrumental in expanding educational access and shaping the future of workforce development.

Essential Job Functions: 
•    Develop and implement effective marketing playbooks for academic partners, focusing on website optimization and digital marketing best practices
•    Collaborate with account managers to provide hands-on guidance and support to partners in executing marketing improvements
•    Create and deliver engaging presentations and training sessions on marketing best practices to partner institutions
•    Analyze partner performance data to identify trends, opportunities, and areas for improvement
•    Continuously iterate on partner marketing strategies based on performance data and market trends
•    Work cross-functionally with Penn Foster Group's marketing and product teams to leverage internal expertise for partner benefit
•    Monitor and report on key performance indicators, primarily average enrollments per academic partner
•    Ensure marketing strategies comply with education sector regulations and best practices

Knowledge, Skills, Abilities: 

Must-Have:
•    5+ years of experience in channel marketing, partner marketing, or related roles
•    Excellent communication and presentation skills
•    Proven track record of improving marketing performance metrics through data analysis and strategic implementation
•    Understanding of digital marketing principles and best practices
•    Strong project management and organizational skills
•    Familiarity with web analytics and SEO/SEM strategies

Nice-to-Have:
•    Experience in the education sector
•    Knowledge of Salesforce and HubSpot
•    Experience with marketing in regulated industries

Additional Qualities:
•    Self-motivated with capacity to work autonomously and make data-driven decisions
•    Adaptive and flexible approach to problem-solving
•    Ability to build and maintain strong client relationships
•    Willingness to travel 3-6 times per year for partner meetings or industry events

About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future.  Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.  

What We Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.

This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.