Marketing - Growth Marketing Manager

Responsibilities:

• Support the development of and implement/execute multi-channel demand generation strategies to drive qualified leads and revenue growth through channels like email marketing, digital advertising, webinars, social media, and ABM campaigns.
• Support campaign planning and drive execution and optimization to generate and nurture leads across various stages of the sales funnel, working closely with the sales team for alignment.
• Collaborate with Product Marketing, Sales, and Content teams to create compelling content and offers (e.g., ebooks, webinars, white papers) tailored to target personas and verticals.
• Manage marketing automation platforms (e.g., Pardot) and CRM tools (e.g., Salesforce) to track lead generation, scoring, and nurturing processes, ensuring smooth handoffs to sales and SDRs.
• Monitor key performance metrics such as lead volume, conversion rates, pipeline growth, and cost per lead, making data-driven decisions to optimize campaign performance.
• Support both the development and execution of ABM campaigns, including personalized outreach to high-value target accounts, aligning marketing activities with sales goals.
• Test and iterate on campaign messaging and tactics, leveraging A/B testing and other performance analyses to improve demand generation efforts continually. 

Key Accountabilities:

• Drive the generation of qualified leads that convert into opportunities and pipeline, supporting sales revenue goals.
• Optimize demand generation processes and tools, ensuring efficient lead nurturing, scoring, and handover to sales.
• Increase marketing-influenced pipeline by consistently executing high-impact campaigns that align with revenue objectives.
• Ensure cross-functional collaboration with sales, product marketing, and content teams to create aligned demand generation strategies that resonate with target customers.

Ideal candidate:

• 3 + years of experience in B2B growth marketing within healthcare/digital health 
• Proven quality and performance – hands-on success implementing lead-gen campaigns and developing valuable content, including ABM, long-form content, landing pages, sales sheets, sales decks, emails, video scripts, interactive content, etc.
• Persuasive storyteller skilled at conceptualizing and outlining unique, compelling narratives that can convince someone to buy or learn more
• Excellent writer & editor eager to roll up your sleeves to draft, edit, and proof for quality, clarity, consistency, and eloquence
• Entrepreneurial attitude with ability to identify and explore creative solutions to new challenges; be resourceful and able to recruit and cultivate ideas from internal SMEs and customers
• Proactive problem solver - be able to thrive in uncharted territory, be flexible and open to changing priorities, and be resourceful and collaborative
• Ferocious attention to detail, with a demonstrated metrics orientation 

Why Work at Pager Health? 

You will be encouraged to shape your job, stretch your skills and drive the company’s future. You will be part of a remote-first, dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly, you will be an industry innovator who is making a positive impact on people’s lives.    
 
For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws the pay range for this position is $75,000 to $90,000.  The compensation package may include stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits.  Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.

 At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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