Marketing - Senior Director, Engagement Marketing

Position Overview:  

Pager Health is seeking a dynamic and strategic Senior Director, Engagement Marketing to join our growing team. As a key member of the marketing organization, you will serve as a strong strategic thought partner and internal leader who excels at healthcare consumer engagement marketing strategy and tactical execution, delivering business outcomes. You’ll be responsible for creating, developing and implementing strategic engagement plans and campaigns in collaboration with our clients and Client Success team members.  You’ll also leverage our integrated marketing automation platform to drive in-product messaging to deepen engagement.  

Responsibilities:   

• Create engagement strategies and plans to drive healthcare consumer adoption and utilization for Pager Health’s clients.
• Develop, curate and manage relationships with client marketing teams to enhance collaboration, gain buy-in and ensure successful campaign launches. 
• Leverage full capabilities of our integrated marketing automation platform to drive in-product messaging that deepens member engagement with programs.   
• Manage multi-channel campaigns, including paid, earned and owned, to meet and exceed engagement expectations.  
• Collaborate with teammates cross-functionally, including Client Success, Product and Marketing, to identify opportunities for growth/continuous improvement.  
• Develop testing strategies to optimize multi-channel marketing tactics for member acquisition (e.g., online advertising, direct mail, out of home, affiliate) and ensure conversion rate optimization.  
• Create and optimize an engagement playbook that can be socialized among all clients.  
• Build and maintain key healthcare consumer engagement KPIs specific to clients, and proactively track and evaluate results against goals.    

Qualifications: 

• Bachelor’s Degree in Marketing (or related field), Master’s Degree preferred  
• 8+ years of B2C/B2B2C engagement marketing experience in roles of progressively increasing responsibility within high-growth health-tech organizations    
• Deep familiarity with how the US healthcare system operates and the existing engagement practices of payers, self-insured employers, ACOs/pay-viders      
• 4+ years of experience leading and managing a team     
• Hands-on experience with engagement marketing automation platforms, especially Braze
• Entrepreneurial ownership mindset, with proven ability to influence and build advocacy for ideas among team members and senior leaders
• A strong client-facing skill set and comfort working in client-facing settings
• Passion for understanding healthcare consumer behavior and what moves people to act, along with dedication to ensure a high-quality experience for members
• Experience designing multi-channel communications, digital and email campaigns that result in high conversions
• Ferocious attention to detail   
• Excellent communication and collaboration skills, both written and verbal   

Why Work at Pager Health? 

You will be encouraged to shape your job, stretch your skills and drive the company’s future. You will be part of a remote-first, dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly, you will be an industry innovator who is making a positive impact on people’s lives.    
 
For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws the pay range for this position is $180,000 to $220,000. The compensation package may include stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits.  Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.

At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in @pager.com. We will never request personal or financial information via email. If you receive an email purporting to be from Pager Health that does not adhere to this format, please do not respond and report it to security@pager.com.

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