Marketing Communications Specialist

Job Summary

The Marketing Communications Specialist will analyze marketing and promotional needs, designing and implementing strategies that align with organizational objectives.

Job Duties

• Develop compelling written, visual, and multimedia content for marketing campaigns, newsletters, press releases, and promotional materials.
• Create and manage content for websites, blogs, and social media platforms to ensure alignment with brand guidelines.
• Plan, execute, and monitor marketing campaigns across multiple channels.
• Collaborate with internal teams and external vendors to ensure timely delivery of campaign objectives.
• Develop and implement social media strategies to increase brand awareness and engagement.
• Analyze and report on social media performance, adjusting strategies as needed
• Review and edit messages to ensure that they are clear, thorough, on-brand and seek to preserve the company's image
• Suggest ways of tailoring messages and delivery channels based on the targeted audience
• Collect data on the performance of specific communications or campaigns
• Complete all necessary documents fully and accurately
• Adhere to 5S standards (e.g., maintain cleanliness of work area, etc.)
• Follow all Safety, Environmental and Quality policies and procedures
• Perform other duties as assigned

Experience and Education

• Work under direct supervision.
• Handle basic issues and refer complex problems to higher-level staff.
• Possess a foundational to intermediate understanding of the subject matter.
• Typically require a bachelor's degree and 0 to 2 years of experience

Competencies/ Skills

• Intermediate verbal and written communication skills
• Ability to work as part of a team
• Persuasive communication skills
• Ability to influence others
• Interpersonal skills
• Creativity