Marketing Manager - Insurance
Longevity Holdings (doing business through its subsidiaries PBI Research Services, The Berwyn Group, Inc., ITM, Life Insurance Trust Company, Fasano Underwriting, Twentyfirst, Maple Life Financial, Maple Life Analytics, and LexServ) is a fast-growing company that provides senior longevity data, analytics and services to the pension, benefits, life insurance, structured settlement, and life settlement markets.
The Marketing Manager will be responsible for the following:
- In collaboration with Director of Marketing, build and implement the marketing strategy which includes a variety of marketing channels and tactics including events/conferences, content, email communication, webinars, collateral, social, advertisements, and PR
- Build and implement an Account Based Marketing (ABM) strategy for the top insurance companies
- Develop related and well-researched content for multiple platforms, such as website, social platforms, email marketing, product descriptions, videos, and blogs
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
- Help build and implement the content strategy and editorial calendar. Work with others on the team and third parties to distribute
- Partner with internal and external partners to build strong thought leadership content
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement. Work with RevOps to ensure we are utilizing marketing spend efficiently and effectively
Qualifications:
- 8+ years of marketing experience with proven record of building and implementing a marketing strategy that has driven market awareness and growth
- Experience marketing to insurance companies preferred
- Proven record of excellent writing demonstrated in a professional portfolio
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Bachelor’s degree in marketing, journalism, English, or related field
Perks of working with us:
- Summer hours (Friday FLEX program): full time employees will be able to participate in our summer flex hours. Participating employees will enjoy a four-hour work day every other Friday (must still work 40 hours)
- WEX (lifestyle) funds: The company is committed to the continuous improvement and career development of employees. The purpose of the plan is to outline the resources available to support each employee’s career goals and company’s business needs.
- Career pathing: we develop a career path that identifies opportunities for advancement based on your unique skills, interests, career objectives, and details the steps needed to take.
- A sense of belonging: We are committed to offering a diverse and inclusive workplace.
- Virtual contests and giveaways plus team building activities
We give priority to candidates residing in states where we have offices: Minnesota, Iowa, Maryland, Nebraska, Pennsylvania, Ohio, and South Dakota.
We will only consider applicants who live in these states: CT, DC, DE, FL, GA, IA, IL, KY, MA, MD, MN, NC, NE, NJ, OH, PA, RI, SC, SD, TN, TX, VA, and WI. Applicants outside of these states will not be considered for this position.
Longevity Holdings Inc. prohibits discrimination and harassment and will take affirmative action to employ and advance in employment qualified individuals based on their status as protected veterans or individuals with disabilities, race, color, religion, sex, national origin, sexual orientation and gender identity.
Our privacy notice is available at www.itm21st.com/longevity-holdings-privacy-notice/
Other details
- Job Function Individual Contributor (Non-Sales)
- Pay Type Salary
- Minneapolis, MN, USA