Digital Campaign and Product Manager

Amplified Digital is a forward-thinking and innovative digital marketing agency committed to delivering top-tier digital marketing solutions to our clients. We are seeking a talented and motivated Digital Campaign and Product Manager to join our dynamic team. If you are passionate about digital marketing, have a knack for optimizing ad campaigns, and are experienced in troubleshooting Google Tag Manager, we would love to hear from you!

Job Summary:
The Digital Campaign and Product Manager will be at the forefront of planning, executing, and optimizing digital ad campaigns across multiple platforms, including Google, Meta (formerly Facebook), and various programmatic channels. This role requires a strategic thinker who can troubleshoot Google Tag Manager issues to ensure accurate tracking and data-driven decision-making. Additionally, the role involves managing product workflows through select partners to ensure seamless product delivery and quality.

Key Responsibilities:

1. Campaign Management:
• Develop and execute high-impact digital advertising campaigns on Google Ads, Meta Ads Manager, and programmatic platforms.
• Continuously monitor and analyze campaign performance to ensure objectives and KPIs are achieved.
• Optimize campaigns for maximum return on investment (ROI) through data-driven strategies.
• Conduct A/B testing to refine ad creatives and targeting strategies.
• Manage ad budgets, pacing, and bidding strategies to maximize resource efficiency.
2. Analytics and Reporting:
• Track, analyze, and report on key campaign performance metrics, offering actionable insights for optimization.
• Leverage analytics tools to identify trends and uncover new opportunities for campaign improvement.
• Create comprehensive reports for stakeholders, highlighting critical performance indicators and campaign achievements.
3. Google Tag Manager Troubleshooting:
• Set up, manage, and optimize Google Tag Manager containers, including tags, triggers, and variables.
• Diagnose and resolve Google Tag Manager issues to ensure accurate data collection and reporting.
• Maintain precise tracking of user interactions and conversion events.
4. Product Workflow Management:
• Manage product workflows through select partners to ensure timely and high-quality product delivery.
• Coordinate with partners to streamline processes and address any issues that may arise during the product lifecycle.
• Monitor product performance and make adjustments to workflows as necessary to meet client expectations.
5. Collaboration and Communication:
• Collaborate closely with the marketing, creative, and other cross-functional teams to align campaign strategies with broader business objectives.
• Clearly communicate campaign performance, insights, and strategic recommendations to clients and internal teams.
• Stay ahead of industry trends and best practices to ensure our campaigns remain innovative and competitive.

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to work on cutting-edge digital campaigns that make a real impact.