Manager, Sr Strategic Product

For Earth For Life

BASIC PURPOSE AND SCOPE OF POSITION 

As a Subject Matter Expert for the assigned market segment, the Strategic Market Manager maintains specific knowledge of customer applications and needs as well as associated product solutions. Identify and maintain data as it pertains to trends, competitor and customer monitoring by gathering and analyzing market intelligence to support decision-making when determining strategy for product and market development. Make recommendations to Senior-level Management for supporting assigned product lines such as new product solutions, product improvements and strategies to increase sales and market share.

PRINCIPAL ACTIVITIES:  This position does the following in accordance with all applicable Federal, State and local laws / regulations and the Company’s policies, procedures and guidelines:

• Gather and analyze industry and competitive sales information to support in product development.  

• Make recommendations for strategies to increase Company sales and market share.

• Identify need for new product development as well as improvements to existing product within assigned market segments. 

• Provide market requirements to engineering and product development and negotiate the correct balance of cost and features.

• As the Subject Matter Expert of the market segment, maintain knowledge of the customer and dealer needs as well as related market trends and competitor activity.

• Serve as the collective representative of the market requirements in product development projects including the communication of customer/dealer needs and the negotiation of cost/feature balance.  

• Provide information for all commercial departments to create awareness of product solutions and how they meet customer requirements to deliver an aligned solution to the market through all KNA activities.  

• Represent the company and product line at trade shows, sales meetings, and dealer meetings to learn industry trends and to promote assigned product line.

• Maintains professional and technical knowledge by attending workshops, reviewing professional publications and professional societies.

• Participate in global product portfolio alignment meetings.

• Develop, manage and attend new product dealer surveys. 

• Assist engineering staff in understanding and reporting survey results. 

• Additional duties as assigned by management. 

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Engineering, Marketing, or related field preferred:

  • In lieu of a degree 10 years’ experience in related product management experience required.

  • With a degree at least 7 years’ experience in related product management experience required.

• Ability to operate equipment within assigned product line is a plus.

• Demonstrated experience with Project management within marketing and engineering groups.

• General understanding of off-road technologies such as telematics, vehicle electrification, and automation preferred.

• Proficient using Microsoft Word, Excel, G Suite, and PowerPoint and the ability to quickly learn and use other software packages. Capability to share strategic concepts and work with others to achieve consensus.

• Willingness to travel up to 30% of the time. 

PHYSICAL REQUIREMENTS:

• Typical office environment.

DISCLAIMER:

The information provided in the description has been designed to indicate the general nature and level of work performed by incumbents within the classification.  This description is not intended to be a comprehensive inventory of all duties, responsibilities, qualifications and working conditions required of employees assigned to this job/classification.  This job is intended to include the current essential functions of the job.  Management reserves the right to add or modify the duties and responsibilities and to designate other functions as essential at any time.

 Kubota is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.