Manager, Assistant Parts Marketing

BASIC PURPOSE AND SCOPE OF POSITION

Responsible for increasing revenue of core and ancillary Parts sales, expanding brand visibility for Kubota, managing vendor relationships of established programs, evaluating new products, and coordinating new product introductions.  Develop and provide field sales staff with training, training materials, and incentive programs in support of annual and focused Parts Marketing programs.  Monitors and reports field sales personnel’s progress towards various Parts’ sales goals.

PRINCIPAL ACTIVITIES:  This position does the following in accordance with all applicable Federal, State and local laws / regulations and the Company’s policies, procedures and guidelines:

1. Manage existing Parts’ marketing programs: Branded Merchandising , Apparel, and workshop products also other programs that are developed, manage vendors of these programs and report on their performance.
2. Monitor and report on field sales personnel’s progress towards goals, and coordinate with activities of Division Parts Sales and Training Managers.  Assure field sales force is aware of goals and their progress towards them.  Division Parts Sales and Training personnel’s efforts are coordinated across Divisions and with Corporate goals.
3. Lead efforts to increase electronic and social media presence for Kubota Parts.  Updated image for parts inside KubotaUSA.com, KubotaLink, e-commerce, KubotaPAD, Facebook, AdBuilder, etc.
4. Assist in merging Merchandise, Toys and Workshop Products for consumers.  Launch sales of toys and workshop products to consumers using the merchandise platform, and grow both businesses.
5. Guide and coach internal sales team to support and advise dealers on marketing and sales programs, for OEM and aftermarket products.
6. Lead the Parts Marketing & Sales with annual National Dealer meeting planning and execution.
7. Travel to vendors to review new products, work on issues, and to establish work processes for new endeavors.  Understand vendor capabilities and processes to create a problem-free work environment for daily operations.

MINIMUM QUALIFICATIONS

EDUCATION, CERTIFICATIONS, AND TRAINING:

• Bachelor’s Degree in Business or related field plus 5-6 years related experience.

SKILLS AND BACKGROUND:

• SAP, MS Office suite
• Must have exceptional communication skills to transmit the marketing message to our internal sales force.
• Should be a strong and methodic negotiator to assure that vendors that are selected follow an approved performance criteria.
• Strong analytical skills are a must to resolve logistics, manufacturing, and development of programs.
• Proven Leadership skills and ability to work with a team to achieve company goals

LANGUAGE REQUIREMENTS:

Must be able to communicate in English

EQUIPMENT OPERATION (% of time, description, nature of service):

Office equipment

PHYSICAL REQUIREMENTS:

The position will require, walking, driving, standing and sitting at a computer.

ADDITIONAL INFORMATION:

Increase of profitability of Merchandising line and sales by 10% ($120k). Expected growth of program is 20% in first year, plus increase on profits from 2-5 to 12-15%.