Marketing - Manager of Cause & Culture

Position: Manager of Cause & Culture
Department: Marketing
Reports to: Director of Cause & Culture
Status: Full-Time, Exempt

Job Summary:
The Kansas City Chiefs are seeking a dynamic and innovative Manager of Cause and Culture to support our cause and community marketing initiatives, drive cultural relevance, and amplify our brand presence in alignment with our target fanbase. This highly creative position will play a pivotal role in shaping the organization's impact on society, fostering community engagement, and leveraging cultural moments and trends to deepen connections with our fans. We’re looking for a passionate self-starter who can build strategy, creative campaigns, and organizational excitement to drive impact for the brand.

Responsibilities:

• Cause and Community Marketing:
  • Support the development and execution of comprehensive cause marketing strategies aligned with the organization's values and community priorities.
  • Collaborate with the community outreach team to build marketing plans and amplify initiatives and programs.

• Culture Marketing:
  • Stay abreast of cultural trends, events, and movements to identify opportunities for brand engagement and relevance.
  • Assist in developing and implementing culturally resonant marketing campaigns that authentically connect with diverse audiences (e.g., Hispanic Heritage Month, Women in Football).
  • Leverage cultural insights to inform content creation, social media strategies, and fan engagement efforts.

• Athlete Marketing:
  • Work closely with PR and Player Engagement to deliver value through programming for our players, brand, and fans.
  • Maximize consumer impact and media outcomes with relevant and authentic storytelling through deep knowledge of brand goals and individual player aspirations and strengths.
  • Support the development of mutually beneficial programming that enhances both the player and brand’s reputation.

• Influencer Marketing:
  • Assist in building an influencer strategy, identifying and engaging with talent and content creators who align with the Chiefs' values and target demographics.
  • Develop collaborative partnerships and campaigns to expand the team's reach and relevance across digital platforms.
  • Measure and analyze the effectiveness of influencer marketing efforts to optimize future strategies and activations.

• Strategic Planning and Execution:
  • Collaborate with cross-functional teams to develop annual marketing plans that integrate cause, culture, athlete, and influencer marketing initiatives.
  • Monitor industry trends, competitive landscape, and fan insights to adapt strategies and tactics accordingly.
  • Track and report on key performance metrics to assess the impact and ROI of marketing efforts.

• Team Support:
  • Provide support and guidance to marketing professionals within the team.
  • Assist in delegating tasks, setting clear objectives, and providing ongoing feedback to support professional growth and development.
  • Foster a collaborative and inclusive team culture that encourages creativity, innovation, and accountability.

• Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum of 3 years of experience in marketing, with a focus on cause marketing, community engagement, athlete marketing, or cultural branding.
  • Strong understanding of social responsibility, diversity, equity, and inclusion principles.
  • Proven track record of supporting successful marketing campaigns, preferably in the sports or entertainment industry.
  • Experience working effectively with both outside agencies and internal marketing teams.
  • Excellent communication, collaboration, and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment and drive results under tight deadlines.
  • Passion for sports, community involvement, and making a positive impact on society.

Join us in shaping the future of the Kansas City Chiefs and making a difference both on and off the field! Apply now to be part of our team dedicated to cause, culture, and community.