Media Strategy Manager

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose

This position is responsible for developing and managing media strategies to promote JCB and providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. This position will involve extensive interaction with cross-functional team members in line with North American business objectives.

Nature & Scope

Reports to VP Marketing.

Major Tasks, Responsibilities & Key Accountabilities

• Create data-driven strategies that consider the audience, campaign, channel, and marketplace.
• Identify target audience and determine which media channels and platforms are most effective. 
• Assess market trends and internal processes to identify opportunities and weaknesses.
• Identify, analyze and measure trends and content to assess how well it’s performing and optimize user experience.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs to present to senior management
• Collaborates with key stakeholders on campaign strategy, creative concepts, target audience selection criteria, offer and message strategy, schedules, budgets, measurement and return on investment plans
• Manage paid campaign expenses, staying on budget and estimating monthly costs

Minimum Qualifications

• Bachelor’s degree in marketing, business, or related field
• Five years of relevant experience
• Highly organized, self-starter who can work proactively with minimal supervision
• Detail-oriented and willing to work collaboratively with a team to achieve team and company goals
• Sound understanding of digital marketing principles
• Excellent communication skills, both written and verbal
• Effective project management skills
• Experience working in a marketing automation platform
• Experience managing social media accounts
• Experience with paid search and paid social
• Computer proficiency with Microsoft Office - Word, Excel, PowerPoint

Knowledge, Skills, Abilities & Competencies

• Must be customer service oriented, flexible, and have a high energy level
• Must have excellent follow-through skills
• Must have a professional, polished, and sophisticated demeanor and be comfortable in most social settings
• Must be open to domestic and international travel
• Desire and proven ability to learn and grow

Job Conditions

• Both office environment and occasionally manufacturing/factory environment
• Subject to noise and temperature changes

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must frequently lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job