Product Marketing Strategist, IMG Academy +

Position Summary:
The Product Marketing Strategist plays a critical role in driving the success of our IMG Academy+ developmental coaching products. This role requires a data-driven, creative, and customer-focused individual who can help develop and execute winning go-to-market strategies. The ideal candidate will have a strong understanding of the subscription business model and experience translating customer insights into compelling marketing messages and campaigns, with a true passion for sports and youth development.
 
Position Responsibilities:

• Help develop and execute go-to-market strategies: Oversee execution for promoting and supporting the bundling of products across multiple channels, audiences and platforms
• Develop and execute go-to-market plans for new programming launches and existing product enhancements, including pricing, packaging, and positioning strategies.
• Collaborate with cross-functional teams (product, sales, social, web, design, automation, etc.) to ensure alignment and successful product launches.
• Develop and manage customer lifecycle marketing campaigns: Design and execute customer onboarding programs to maximize customer engagement and retention.
• Develop and implement email marketing campaigns, in-app messaging, and other communication channels to nurture customer relationships and drive product adoption.
• Analyze customer data to identify churn risks and develop targeted retention strategies.
• Conduct market research and competitive analysis: Stay abreast of industry trends, competitor activities, and customer needs.
• Conduct market research and customer surveys to gather insights and inform product development and marketing decisions.
• Analyze customer data and market trends to identify new opportunities and optimize existing marketing campaigns.
• Develop compelling product messaging and positioning: Craft compelling product narratives and value propositions that resonate with target audiences.
• Develop key messaging and positioning for different customer segments and marketing channels.
• Collaborate with the content team to create high-quality marketing materials (website copy, brochures, case studies, etc.).
• Track, measure, and analyze campaign performance: Track key metrics (e.g., engagement, most popular content, customer lifetime value, churn rate, etc.) and analyze campaign performance.
• Identify areas for improvement and make data-driven recommendations to optimize marketing campaigns.
• Prepare regular reports on campaign performance and key marketing metrics.

Knowledge, Skills, and Abilities:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, preferably with experience in subscription-based businesses.
• Strong understanding of the subscription business model, including customer lifecycle management and churn mitigation strategies.
• Experience with data analysis and using data to inform marketing decisions.
• Experience finding, vetting and managing external marketing resources (freelancers, agencies, etc.)
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.  
• Proficiency in marketing automation platforms (preferably Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce).
• Experience with A/B testing and other marketing experimentation methodologies.
• A strong analytical and problem-solving mindset with the ability to think creatively and strategically.
• Passion for technology and a strong interest in the youth sports space

Preferred Skills:

• Experience with content marketing and social media marketing.
• Experience with customer success or support functions.

Background Requirements:

• Requires a background check upon offer
• Requires a drug test upon offer

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Get to know us better: 

www.imgacademy.com

www.imgacademy.com/careers

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.