Senior Product Marketing Manager (Home Loans/Auto Loans)

TITLE: SR PRODUCT MARKETING MANAGER 
STATUS: EXEMPT
REPORT TO: DIRECTOR – GO-TO-MARKET PRODUCT MARKETING
DEPARTMENT: MARTECH
JOB CODE: 11492

PAY SCALE: $108,500.00 - $125,000.00 ANNUALLY

GENERAL DESCRIPTION:

The Senior Product Marketing Manager, leads and manages go-to-market strategies for a product portfolio and works collaboratively with Product and cross-functional teams to ensure achievement of growth objectives. Go-to-Market strategies include digital and traditional marketing initiatives, leveraging marketing technology tools. This role works closely with business units and leads cross-functional teams to achieve objectives. The Senior Product Marketing Manager manages digital and traditional channels, technologies, content, and data to reach and engage target audiences, ensuring a cohesive brand experience. 

TASKS, DUTIES, FUNCTIONS: 

1. Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.  
2. Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs.  
3. Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.  
4. Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.  
5. Foster member engagement and increase wallet share through personalized automated member journeys and offers.  
6. Develop data-driven automated, personalized campaigns across channels. 
7. Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.  
8. Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts. 
9. Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.  
10. Own and maintain a product portfolio campaign roadmap and strategic briefs.  
11. Report on effectiveness of marketing efforts to leadership.  
12. Foster a culture of collaboration, service excellence and innovation.  

PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS: 

1. Strong oral and written communication skills required to interact or complete technical analysis with Credit Union staff, management, or vendor partners. 
2. Strong adaption skills contributing to an environment that promotes and enables change to facilitate improved ways of working. 
3. Understanding of Agile based development practices. 
4. Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, printer, facsimile machine, and telephone. 
5. Makes sound decisions in the absence of detailed instructions. 
6. Ability to multitask, work under pressure and tight deadlines; may be required to work extended hours to complete tasks or respond to system production issues. 
7. Develop, document, and maintain operational policies and procedures, including the designing and documenting detailed technical process flows, and the development of operational performance and quality metric standards and reports. 

ORGANIZATIONAL CONTACTS & RELATIONSHIPS: 

1. INTERNAL: All Credit Union Staff 

2. EXTERNAL: Vendors, suppliers, government agencies, other industry associations and peers at other financial institutions. 

QUALIFICATIONS: 

1. EDUCATION:  

• Bachelor’s degree in marketing, MBA preferred. 

2. EXPERIENCE:  

• Experience driving product marketing, including go-to-market ownership for product portfolios.  
• Min of 8+ years’ experience in product focused marketing with strong experience leading digital marketing tactics and strategies. 
• Experience using data and metrics to drive improvements.  
• 8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.  
• Ability to collaborate with ownership and accountability.  
• Industry experience and knowledge of the financial industry.  

• A rigorous and logical way of thinking, strong communication and presentation skills 
• Experience developing data-driven automated personalization campaigns. 
   

3. KNOWLEDGE/SKILLS: 

• Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis.  
• Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs. 
• Accurate timeline, project, and budget management skills.  
• Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization.  
• Knowledge of digital marketing.   
• Deadline driven with strong sense of urgency and commitment to productivity.  
• Proven ability to manage multiple types of tasks and projects while working independently.  
• Strong attention to detail with ability to proofread and ensure quality output of final product. 
• Self-starter who proactively seeks solutions and is responsive to change and open to feedback.  
• Vendor and outsourced resource management.  
• Marketing Automation System experience a plus. 

PHYSICAL REQUIREMENTS: 

2. Prolonged sitting throughout the workday with occasional mobility required.  

3. Corrected vision within the normal range. 

4. Hearing within normal range. A device to enhance hearing will be provided if needed. 

5. Ability to lift 20 lbs. as may be required. 

6. Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc. 

7. Occasional travel may be required locally, statewide, and throughout the United States to attend seminars and vendor group meetings. Overnight travel and evening schedules included. 
8. Occasionally long work hours may be required to accomplish tasks.

LICENSES/CERTIFICATIONS:  

None 

THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THIS EMPLOYEE. HE OR SHE WILL BE REQUIRED TO FOLLOW OTHER INSTRUCTIONS AND TO PERFORM OTHER DUTIES REQUESTED BY HIS OR HER SUPERVISOR THAT ARE WITHIN HIS / HER KNOWLEDGE, SKILL AND ABILITY AS WELL AS HIS / HER MENTAL AND PHYSICAL ABILITIES.

REV. 2/29/2024