Public Relations Manager

Summary
Supports the strategic goals of Goodwill Easterseals Miami Valley (GESMV) and leads external communication efforts by managing traditional and social media initiatives, community events, and coordinating marketing and public relations initiatives to accomplish the overall mission; Serves as the agency spokesperson; Develops and implements agency communication plan; Supervises the Public Relations Assistant and Social Media Content Producer; Supports internal communications and customer service initiative.

Essential Duties & Responsibilities

1. Develop and implement strategic communication plans that support the Agency goals and objectives, driven by mission of GESMV
2. Participate in Agency strategic and annual planning and work to achieve strategic initiatives within specified time frames
3. Manage traditional media efforts for the Agency:
   • Write and continuously modify the public relations/media pitch plan
   • Write and strategically distribute press releases
   • Create relationships with all local media outlet representatives and pitch story ideas on a regular basis
   • Manage the unpaid media tracking report
   • Act as spokesperson for GESMV with the media, as assigned
   • Provide guidance and preparation for other Agency staff to serve as spokespersons
   • Be on-call 24/7 for any Agency/media-related emergency
   • Train and assist other GESMV staff who may be speaking with the media
   • Read all pertinent local print publications
   • Monitor all local electronic media outlets
   • Follow pertinent national PR publications
   • Regularly scan GII & Easterseals websites to stay abreast of important issues
4. Implement all social media efforts for the Agency:
   
   • Manage, edit and post all Agency blogs
   • Monitor, analyze, post and engage in conversations on behalf of the Agency (Facebook, Instagram, LinkedIn, Youtube, X, Pinterest, and others)
   • Respond to all “contact us” inquiries to the Agency via GESMV.org
5. Work with marketing team to ensure agency brochures, fliers, annual report, etc. are created, written, edited and distributed by all stated deadlines
6. Manage Agency special events, monitor event budgets and provide after-event analysis with recommendations for improvements:
   • GESMV Annual Awards Celebration
   • Open Houses
   • Grand openings/ribbon cuttings
   • Donation drives and initiatives
   • Press conferences
7. Supervise Public Relations Assistant and Social Media Content producer
8. Support Human Resources’ efforts with recruitment by updating materials and promoting hiring events
9. Participate in other department, division and Agency activities and committees and propose ideas for continual improvement
10. Continually develop skills through independent study, professional development and educational experiences including participation in professional organizations

    Comply with all Agency policies, procedures and safety standards throughout work areas and maintain same to meet CARF, Department of Labor and other regulatory standards.

Supervisory Responsibilities
This position carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education Requirements
Bachelor’s Degree in Communications, Marketing, Journalism or Public Relations

Experience Requirements

• Three to five years public relations, social media and marketing experience with proven track record of success
• Successful management of complex projects and initiatives Supervisory experience, three to five years preferred
• Professional appearance and experience representing Agency in front of audiences (live and on camera)
• Must be able to work effectively with people with diverse backgrounds and abilities

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider. If at any time the employee is unable to maintain a valid driver’s license and a driving record acceptable to GESMV’s liability insurance provider, they must immediately notify Human Resources.
• Must maintain the ability to pass a criminal background check and random drug screens.

Skills & Abilities

1. Well-developed knowledge of marketing and communication principles.
2. Adept at collaborating with internal and external resources to achieve goals.
3. Ability to analyze and interpret information and to develop recommendations.
4. Ability to work in a fast-paced, collaborative environment and able to quickly shift priorities while meeting all deadlines.
5. Ability to create and edit communications using a people-first approach with a flair for story-telling, employing language to draw readers into the story and elicit an emotional response.
6. Strong knowledge of traditional and social media and ability to implement Agency social-media strategy.
7. Strong interpersonal skills.
8. Excellent writing and proof-reading skills.
9. Proficient the Microsoft Office suite and social media software to communicate ideas and to track metrics.
10. Must be detail-oriented and have strong organizational skills.
11. Ability to create and manage budgets and be a good steward of Agency resources.
12. Uncompromising ethics and integrity.
13. Belief in the mission of GESMV.

Must maintain a valid driver’s license, personal transportation for the use in the course of job duties and a driving record acceptable to the agency’s liability insurance provider

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear.
• The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.
• The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee occasionally works in outside weather conditions and is occasionally exposed to risk of electrical shock.
The noise level in the work environment is usually moderate.

The above duties and responsibilities are essential job functions subject to reasonable accommodation. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job and/or apply for the position, absent undue hardship.This job description is not to be interpreted as an all-inclusive list of duties, responsibilities, or requirements. Employees may be required to perform additional job- related tasks as assigned, subject to reasonable accommodation.