Digital Marketing Manager

What you’ll do…

Great Expressions Dental Centers is seeking a highly motivated and experienced Digital Marketing Manager to join our growing team. The ideal candidate will have a proven track record of developing and executing performance-driven digital marketing campaigns. This role requires a strong understanding of data analytics, reporting, and campaign optimization. Experience in the healthcare industry, particularly with new patient acquisition for DSOs, primary care, or a similar service organization is highly desired.

This position is located at the GEDC Practice Support Center in Southfield, MI, requiring on-site presence at least four days per week. During the initial training period, full-time in-office attendance (five days per week) will be required.

What you’ll bring to the team…

• Develop and implement comprehensive digital marketing strategies to drive new patient acquisition and revenue growth.
• Work closely with marketing team members, external agencies, and IT to ensure seamless integration of marketing processes, technology, data and reporting.
• Identify trends, areas for improvement, and opportunities to enhance the overall patient experience and retention.
• Monitor and optimize Google Ads campaigns (PPC) in partnership with agency.
• Create and execute email and SMS campaigns using HubSpot to improve funnel efficiency and patient retentions. Manage all digital aspects of patient engagement communication, ensuring timely and relevant engagement.
• Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.
• Generate reports and dashboards in Excel and Power BI to communicate insights and recommendations.
• Collaborate with operation, clinical, and marketing teams to create and execute innovative digital patient experiences that improve patient retention and lifetime value.
• Monitor and leverage GEDC's online reputation through its reputation management platform to help improve new patient volume.

What we require you have…

• Bachelor's degree in Marketing Communications, Journalism, or a related field.

• 5+ years of experience in digital marketing, with a focus on performance marketing. Experience in the healthcare industry, particularly with new patient marketing for DSOs, primary care, or other healthcare organizations (preferred)
• Strong data analysis skills and experience with reporting and visualization tools such as Google Analytics, Excel and Power BI.
• Strong understanding of digital marketing principles and best practices.
• Proven experience managing Google Ads campaigns.
• Proficiency in HubSpot, including email and SMS marketing automation
• Excellent communication, interpersonal, and presentation skills

About GEDC…

Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence.

GEDC is committed to diversity and inclusion and is proud to be an equal opportunity employer. All qualified applicants are welcomed and encouraged to apply.