Marketing Manager, EMEA

Who we are:

The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.

Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all. 

If you are a marketing professional passionate about automation, personalisation, and optimisation and are eager to impact our dynamic team significantly, we encourage you to apply.

In this role, you will be crucial in executing comprehensive strategies to enhance customer experiences, improve conversion rates, and achieve marketing automation excellence with identified growth countries within EMEA.

Note - The candidate should be willing to come into our London office 1-2 days/week and working remotely the other days.

Job Responsibilities:

Essential Duties and Responsibilities include the following. Other duties may be assigned.  Responsibilities are listed by level of order of importance.

• Strategy Implementation: Collaborate with the EMEA Marketing Director to implement marketing automation and personalisation strategies aligned with the regions growth objectives, industry trends, and customer experience requirements.
• Personalisation Deployment: Oversee the deployment of personalised marketing strategies using persona insights and advanced technologies to enhance user engagement, relevance, and conversion rates.
• Content Optimisation: Collaborate with Content Writers to optimise content for targeted keywords, ensuring each piece of content is search engine-friendly. Conduct in-depth keyword research to identify opportunities for optimising existing content and creating new content that aligns with country specific search trends and audience needs.
• Conversion Optimisation: Lead marketing automation and personalisation strategies alongside CX and Content strategy teams to ensure website and marketing assets effectively turn prospects into customers. Monitor and report on key performance indicators.
• Performance Analysis: Monitor and report on marketing automation and personalisation performance, utilising analytics to provide regular reports, and make data-driven recommendations to refine strategies by enhancing marketing automation processes and efficiencies, increasing lead generation and reducing operational costs.
• Learning and Growth: Stay updated on the latest SEO trends and technologies and share knowledge with the team to drive continuous improvement. 

Qualifications:  

• Bachelor's or Master's in Marketing, Business, or a related field.
• Proven experience (3+ years) in marketing automation, personalisation, and conversion optimisation.
• Strong understanding of marketing technologies, data analytics, and digital marketing trends.
• Excellent project management
• Exceptional English written and verbal communication skills.
• Proficiency in other European languages an asset but not essential.

Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today. 

Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:

• CompTIA sponsored medical scheme and group income protection
• Annual corporate bonus
• Opportunity for spot bonuses up to $2,500
• 6% CompTIA contribution towards workplace retirement account
• Flexible work schedule, with summer hours for five months
• 12 paid public holidays and 28 working days’ paid holidays
• 30-Day paid sabbatical after 10 years of employment
• Company-provided cellphone
• Annual broadband reimbursement
• Home office equipment reimbursement
• Various other benefits and rewards

CompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.