Product Marketing Manager

CLARK Material Handling Company, is a 100 year old company, and a global  leader in the material handling and forklift industry. CLARK is seeking qualified candidates to join our team.

Position Objective/Summary:

This role will be responsible for developing and executing marketing strategies that drive the success of our products. This position will work closely with cross-functional teams, including product development, sales, and customer support, to ensure our products meet market demands that align with the CLARK overall market strategy.

Essential Functions:

• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Analyze market data to identify opportunities and threats.
• Develop customer personas and buyer journey maps to inform marketing strategies.
• Craft compelling product positioning and messaging that resonates with target audiences.
• Develop pricing strategies and conduct product benchmarking.
• Manage all stages of the product lifecycle.
• Drive alignment across consumer, business, design, and technical requirements.
• Facilitate market-facing messaging and collateral related to sales, promotions, field marketing and channel support.
• Create training programs, sales tools and collateral for inside sales and field sales.
• Develop and maintain product value propositions, differentiators, and key messaging.
• Create persuasive marketing materials, including product briefs, sales collateral, and case studies.
• Develop and execute go-to-market plans for new product launches and feature releases.
• Collaborate with product management to align product features with market needs.
• Coordinate with sales teams to ensure effective product training and enablement.
• Plan and execute marketing campaigns to drive product adoption and revenue growth.
• Monitor and analyze campaign performance, and adjust strategies as needed.
• Manage digital marketing efforts, including email, social media, and content marketing.
• Engage with customers to gather feedback and insights for continuous product improvement.
• Build relationships with industry influencers and partners to enhance brand visibility.
• Represent the product in various forums, including trade shows, webinars, and conferences.
• Track and report on key performance metrics to measure the effectiveness of marketing efforts.
• Provide regular updates to stakeholders on product performance, market trends, and competitive insights.
• Use data-driven insights to optimize marketing strategies and drive results.

QUALIFICATIONS

• - Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• - 5+ years of experience in product marketing, preferably in [industry/sector].
• - Proven track record of successful product launches and marketing campaigns.
• - Strong understanding of market research, product positioning, and competitive analysis.
• - Excellent communication skills, with the ability to craft compelling messaging and presentations.
• - Proficiency in CRM software
• - Strong analytical skills with the ability to interpret data and make informed decisions.
• - Ability to work collaboratively in a fast-paced, cross-functional environment.
• Must be authorized to work indefinitely in the US without any sponsorship

Clark Material Handling Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.