Email Marketing Senior Strategist

About the Marketing Operations Team:
The Marketing department, operating within the Experience division of the Academy, has four primary roles: gathering audience and market insights, effectively conveying the Academy's brand, value, and mission at every touchpoint, optimizing revenue through pricing and investment strategies, and engaging audiences with compelling science and conservation content to promote environmental literacy. The Marketing Operations team within Marketing oversees technical strategy and execution for email marketing and automation, including reporting and segmentation, and marketing analytics for web, email, and other campaigns.

Key Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Work with email stakeholders/content strategists to drive strategy to increase engagement and acquisition across all email streams; including re-engagement, new and existing drip campaigns, transactional emails and lifecycle marketing
• Lead meetings with stakeholders to develop, set up, and launch email campaigns with emphasis on content strategy, project management, customer segmentation, contact strategy, execution & analysis 
• Manage campaign workflow (including pre-planning, requirements gathering, email building and configuration using the Academy’s custom JSON email application, testing and facilitating audience segmentation, and facilitating stakeholder approval) through the Academy’s project management platform, ensuring milestones are met and campaign is executed on time.
• Create audience segments to match stakeholder requirements by using pre-existing SQL queries (that may require minor modification) and other tools as necessary; work with the Sr. Manager, Marketing Operations, to maintain proper customer segmentation data  
• Maintain functionality of Academy email template (HTML/CSS/Javascript) and administer email marketing and project management platforms (including account setup, data integrity, segmentation and campaign automation)
• As necessary, assist the Sr. Manager, Marketing Operations, and external agency with migration from current email platform to forthcoming email & marketing automation platform
• Create, present and share clear, actionable metrics reports and campaign analyses, based on established KPIs, with stakeholders
• Assess Academy email KPIs and adjust/update existing tools or create new tools as necessary to align with industry guidelines/best practices for measurement, analysis and reporting
• Assist on key analytics projects that require coordination with technical teams
• Maintain accurate documentation of email build, send, and list pull processes, and train other staff as needed on these and other email-related processes
• Follow all Academy safety regulations
• Perform other assigned duties as required

Qualifications: A successful candidate will have the following:

• Minimum of 5 years’ experience in email marketing or related roles
• Bachelor or Associates degree in related field preferred and not required
• Proficiency with cloud-based project management tools like Jira, Wrike, Asana, or Basecamp
• At least 3 years’ experience using a top-tier Email Service Provider and/or marketing automation platform (e.g. HubSpot, Iterable, Marketo, Marketing Cloud, Mailjet, etc.)
• Preferred: direct experience with Mailjet and HubSpot platforms
• Advanced knowledge of HTML and CSS
• Basic proficiency with SQL
• Preferred: basic proficiency with JavaScript and JSON
• Proven knowledge of email marketing trends and willingness and ability to adopt new technologies, languages and or frameworks to keep up evolving best practices
• Experience using of Business Intelligence and analytics tools such as Looker Studio and Google Analytics, and willingness to adopt evolving best practices
• Experience using dynamic scripting languages for email content automation
• Preferred: Familiarity with email workflow tools (like Email on Acid or Litmus)

Physical Environment:
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. While performing the duties of this job, the employee is frequently required to stand, sit, use a computer, and  communicate on the phone, in person, and online meetings/calls. Must be able to perform repetitive motions 80% of the time.