General Manager, Director of Venue Booking & Promotion

The General Manager, Director of Venue Booking & Promotion is responsible for developing and executing a comprehensive schedule of events and shows for the historic Carnegie Music Hall, The Warhol’s The Factory Creative Arts Center, and other Carnegie Museum venues.

This position is responsible for planning, booking, and scheduling a variety of events and performances at the venue. This role involves seeking out new and innovative programming, negotiating contracts, coordinating events logistics, and ensuring that all events run smoothly and successfully; additionally, this role will develop a marketing and promotional strategy for Carnegie Museum venues and the events held in these spaces.

A primary focus of this role is maximizing multiple revenue streams related to live performances, concerts, and events, and will oversee a diverse portfolio of content that both establishes The Factory and the Carnegie Music Hall as unique brands and experiences, as well as valuable earned income assets for Carnegie Museums.

In addition, this position advises and coordinates with key programming staff on the strategic development and implementation of museum programming at large and associated with special projects such as The Pop District for diverse audiences.

To carry out this work, this position must work effectively with a variety of internal and external partners. This includes collaborating with internal teams including the Special Events staff to negotiate the use of the space for its highest and best use, as well as coordinating marketing and promotional activities with Carnegie Museums partners.

QUALIFICATIONS

Education and Experience:

• Minimum of 5 years of experience as a General Manager and/or venue management, talent booking, venue promotion, or live event promotion experience that demonstrates increasing responsibility.
• Familiarity with the local, regional, and national live performance and event apparatus required.
• Demonstrated success in engaging in marketing and promotional activities required.
• Proven track record of producing sustainable levels content volume year over year in small (approximately 800 capacity) to mid-sized (approximately 1,500 capacity) rooms and theaters.
• Proven track record of positive revenue performance and demonstrated knowledge diverse revenue streams and models for live performances, concerts, and events.

Physical Requirements: Work is primarily sedentary in nature, no special demands are required. Ability to move about all of the Carnegie Museum properties is required.

Knowledge, Skills, and Abilities:

• Strong organizational skills;
• Excellent communication and interpersonal skills;
• Demonstrated ability to work effectively with people of diverse backgrounds, experience and age;
• Demonstrated ability to produce multi-faceted performances and public programs;
• Demonstrated experience in sustainable and growth-focused financial program performance, and familiarity with music and theater production concepts.
• Must have extensive background in event sales and promotion.
• Must have expertise in profitability analysis and budgets.
• Ability to collaborate effectively with staff, volunteers, vendors and performing artists and to develop relationships with established and prospective partners and community stakeholders.
• Flexible schedule (days/nights, weekends and holidays) is required; some evening, weekend and holiday hours may be required.

PRINCIPAL RESPONSIBILITIES

Management – The Andy Warhol Museum, The Factory: Creative Arts Center and The Pop District Campus

• Work with other senior staff on the development and implementation of performing arts aspects associated with The Pop District including special programs intended to enliven the museum’s neighborhood and advise and assist in the planning for new performing arts facilities associated with The Pop District.
• Work in collaboration with Sr. Director of Learning and Public Engagement, curatorial team, Director of Marketing, and The Pop District leadership team and other key curatorial and programming staff on the development, coordination, production and completion of a range of public-facing programming, such as exhibition and collection-related lectures, discussions, and screenings.
• Work in coordination with The Andy Warhol museum’s curatorial team on performing arts-related exhibitions and collection-based special projects, including ongoing performance commissions involving the collection with touring potential, as opportunities arise. Collaborate with promoter(s), marketing team, food and beverage team, and sponsors to create innovative offerings that drive incremental revenue growth, fan and partner engagement and profitability.
• Manage overall expenses of concerts to maximize profits while protecting the guest and artist experience.
• Oversee food and beverage and merchandise performance and strategies (point of sale ratio, variety, etc.)
• Hire, train and schedule full and part time employees and work closely with all subcontractors and/or third-party vendors.
• Promote and establish rental events in The Factory
• Works closely with third party promoters and operators and provide direction on standards and compliance.
• Directly book or oversee the booking of annual live performance program and achieving established annual content volume goals — working with third party promoters, community partners, and museum team.
• Assist in troubleshooting problems that arise during planning live performances and attend performances as staff supervisor on duty.
• Identify, research, and address various building/facility/technical issues in association with key staff to improve and streamline operations for the presentation of live performances.
• Coordinate and facilitate event set-up and tear down with operations team.
• Identify and maximize revenue drivers while optimizing the overall guest and artist experience.
• Manage budget and financial performance with annual targeted revenue goals.
• Perform and execute successful settlement of events.
• Budget and forecast operational and production expenses as well as ancillary revenue streams.
• Coordinate day of event activities and matters.
• Deploy working knowledge of Health and Safety rules when necessary.
• Ensure that employee’s performance is monitored and reviewed accordingly.
• Advance each show with tour security directors and fulfill tour security systems.
• On site for each event prior to load in and until load out.

Community, Stakeholder, & Audience Engagement – The Andy Warhol Museum, The Factory: Creative Arts Center, and The Pop District Campus

• Work to develop and maintain strategic collaborative partnerships (particularly with other arts institutions, universities, and media outlets) for presenting performance and public programs at the museum campus.
• Work closely with key civic governmental departments as well as interaction with the community in general.
• Establish and maintain high standards of customer service for staff, customers and vendors at all Warhol campus sites (The Andy Warhol Museum, The Factory, The Print Lounge, The Pop District HQ, Pop Park, and Silver Street). Work to establish relationships with corporate and media sponsors and potential foundations and facilitate grant writing and reporting, in cooperation with the Director of Development, to support live performances and public programs.  Oversee and facilitate program planning meetings and attend appropriate logistics and facility meetings.

Outreach & Strategic Communications – The Andy Warhol Museum, The Factory: Creative Arts Center and The Pop District Campus

• Closely collaborate on venue branding, communications strategy, and public outreach during construction development process.
• Oversee marketing and communications execution on a show-by-show basis in collaboration with museum staff and third-party partners.

Management – Carnegie Museums Music Hall and other Carnegie Museum Campus Venues

• Book and Schedule Events: Identify and secure a diverse range of performers and events that align with the venue’s brand and audience preferences. This includes concerts, theater productions, comedy shows, corporate events, and private parties.
• Contract Negotiation: Negotiate contracts with performers, agents, vendors, and other stakeholders to ensure favorable terms and conditions. This includes fee negotiations, rider requirements, and logistical arrangements.
• Logistics Coordination: Coordinate all logistical aspects of events, including travel arrangements, accommodations, technical requirements, and on-site support. Ensure that all necessary equipment and personnel are in place for each event.

• Collaboration: Work closely with the marketing team to develop promotional strategies and campaigns for upcoming events. Provide input on marketing materials, social media content, and advertising efforts to maximize event attendance.
• Collaborate with promoter(s), marketing team, food and beverage team, and sponsors to create innovative offerings and a cohesive programming schedule throughout the organization that drives incremental revenue growth, fan and partner engagement and profitability.
• Manage overall expenses of concerts to maximize profits while protecting the guest and artist experience.
• Oversee food and beverage and merchandise performance and strategies (point of sale ratio, variety, etc.)
• Hire, train and schedule full and part time employees and work closely with all subcontractors and/or third-party vendors.

• Budget Management: Develop and manage event budgets, ensuring that all expenses are tracked and within the allocated budget. Identify cost-saving opportunities without compromising the quality of events.
• Stakeholder Relationships: Build and maintain strong relationships with performers, agents, vendors, and other stakeholders. Act as the primary point of contact for all event-related inquiries and issues.
• Ensure compliance with all relevant regulations and venue policies.
• Mitigate all institutional risk when booking and promoting shows/concerts.
• Other duties as assigned.

Community, Stakeholder, & Audience Engagement – Carnegie Museums Music Hall and other Carnegie Museum Campus Venues

• Work to develop and maintain strategic collaborative partnerships (particularly with other arts institutions, universities, and media outlets) for presenting performance and public programs at the museum campus.
• Work closely with key civic governmental departments as well as interaction with the community in general.
• Establish and maintain high standards of customer service for staff, customers and vendors.
• Work to establish relationships with corporate and media sponsors and potential foundations and facilitate grant writing and reporting, in cooperation with f Development, to support live performances and public programs.
• Oversee and facilitate program planning meetings and attend appropriate logistics and facility meetings.

Outreach & Strategic Communications – Carnegie Museums Music Hall and other Carnegie Museum Campus Venues

• Closely collaborate on venue branding, communications strategy, and public outreach during construction development process
• Oversee marketing and communications execution on a show-by-show basis in collaboration with museum staff and third-party partners.
• Develop and innovate new program offerings that engages the community and broader region.

Other duties as assigned.

The following PA Act 153 clearances, or proof of application of clearances, are required beginning employment and as a condition of continued employment: Pennsylvania Child Abuse History Clearance Pennsylvania State Police Criminal Record Check FBI Fingerprint Criminal Background Check Obtaining the required clearances is completed as part of the new hire process.

Carnegie Museums is an Equal Opportunity-Affirmative Action Employer – Minorities / Females / Veterans / Individuals with Disabilities / Sexual Orientation / Gender Identity

The above job description reflects the essential functions and qualifications for the position identified, and shall not be construed as a detailed description of all the work requirements that may be inherent in the position. The job description does not constitute an employment contract and does not alter the at-will relationship between CMP and the employee.   

*GUIDANCE ON ESSENTIAL FUNCTIONS:   The Americans with Disabilities Act (“ADA”) requires employers to consider and accommodate qualified individuals with disabilities.  An individual is qualified if he or she can perform the essential functions of a job with or without reasonable accommodation. An essential job function is any task that is a fundamental part of the job.  When considering essentiality, one must focus upon whether the function is essential to this particular job and not to the department as a whole. Some additional guidance on essential functions follows below.  Please note that the following guidelines are non-exhaustive.  If you have any questions or need additional guidance, please contact Human Resources. A. Is the function required to be performed on a regular basis? If the function is rarely performed, it may not be essential. B. Is the function highly specialized? Is the incumbent hired for his/her expertise or ability to perform the function?  The need for special expertise is an indication of an essential function. C. Does the position exist, at least in part, to perform the function?  If so, the function is more likely to be essential. D. How much time is spent performing the function and how often?  Note that even functions performed 10% of the time could be essential if they are required on a regular basis. E. Would elimination of the function fundamentally alter the job?  If so, the function is more likely to be essential. F. What are the consequences of not requiring the incumbent to perform the function? If they are significant, the function is more likely to be essential.  G. Are there a limited number of employees among whom the performance of the function could be distributed if the incumbent could not perform it?  If so, it is more likely to be essential.