Social Media Manager

Summary:

You will play an integral role in the day-to-day management and execution of the social media strategy across multiple accounts, with a focus on creating content and community management. You will be responsible for developing social media plans to enhance brand awareness, drive engagement, and support business goals.

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Essential Functions of the Position:

• Manage and maintain all social media platforms, including publishing and community management.
• Manage content calendars and ensure timely posting across all social media channels.
• Develop and source engaging content for various social media platforms, including text, images, and video.
• Create content briefs and work with the creative team on graphic needs.
• Maintain a consistent brand voice and messaging across all social media platforms.
• Monitor and respond to comments, messages, and reviews across social media platforms.
• Develop and manage a UGC plan
• Track, analyze, and report on social media performance metrics to measure success and identify areas for improvement.

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Qualifications:

• Bachelor’s degree or equivalent in a relevant field preferred 
• 3+ years of relevant social media experience
• Familiarity with social media publishing, analytics, and listening tools
• Proficiency in Adobe Creative Suite (preferred), Google Drive Suite, Microsoft Office, Canva, and video editing software such as CapCut.
• Experience and proficiency in a variety of content creation areas for both video and static
• Strong ability to write, edit and deliver a brand voice and tone including via captions and community management
• Experience with and a strong understanding of a variety of social media platforms
• Excellent communication skills and ability to work in a fast paced and collaborative environment 
• Proactive and resourceful, highly organized with strong project management skills
• Strong commitment to maintaining industry best practices