Criminal Justice - Section Marketing Specialist

The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe.

The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world.

The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security.  The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits.

Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, IA, MD, MI, MN, TX, VA, and WI.  Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF). 
 

Job Summary:  The ABA Criminal Justice Section is seeking a dynamic and creative Marketing Specialist to support our organization's efforts in driving growth, enhancing visibility, and increasing membership. The ideal candidate will possess strong graphic design skills and experience creating and executing comprehensive business development and/or strategic marketing plans. This role requires expertise in social media strategy and digital marketing and the ability to maintain our organization's brand consistency across all communications.

Essential Job Functions and Responsibilities

Marketing Strategy Development:

• Create and implement a comprehensive, ongoing marketing plan to promote the organization's activities, events, and initiatives.
• Track and analyze the performance of marketing efforts, making adjustments to improve outcomes.
• Develop strategies to increase membership engagement and retention through targeted marketing campaigns.

Graphic Design & Marketing Materials:

• Design visually compelling marketing materials using design tools (e.g. Canva)
• Develop promotional assets including brochures, flyers, email campaigns, event invitations, and social media graphics.
• Ensure all materials align with the organization's brand identity and objectives.

Social Media Management:

• Develop and manage social media content calendars to promote events, initiatives, members, and membership benefits.
• Create engaging content for social platforms such as LinkedIn, X (Twitter), and Instagram.
• Monitor and report on social media performance, providing examples and strategies for maximizing engagement using social media analytics tools (e.g. Hootsuite).

Membership Growth & Engagement:

• Collaborate closely with organization staff and section leaders on member recruitment ideation, ensuring integrated marketing strategies that align with organizational goals.
• Facilitate the execution of section initiatives with ongoing input and guidance from key stakeholders, enhancing member engagement and satisfaction.
• Tailor marketing initiatives to meet the unique needs and aspirations of different section sub-parts, driving effective member recruitment and retention strategies.

Required Education, Qualifications, Experience

• Bachelor’s degree from four-year college or university, or 5 years of directly equivalent experience.
• Minimum of 2 years’ marketing and communications experience.
• Proven experience in graphic design.  Prior experience with marketing plan development, administration, and evaluation required.
• Proficiency in social media management and content creation.
• Experience in membership growth and retention strategies.
• Excellent communication and organizational skills
• Ability to collaborate effectively with team members, organization staff, and section leaders.
• Intermediate skills with Microsoft Office Suite, Relational database software, and campaign management tools.

Preferred Education, Qualifications, Experience

• Working with professional associations or membership-based organizations.
• Knowledge of the latest trends in digital marketing and social media strategies, with experience implementing successful campaigns that increase engagement and growth.
• Solid analytical skills with the ability to assess marketing campaign performance.

Location: Remote or hybrid in Washington, DC.